Posts tagged Maine Portrait

The Art of Location Portraits: Conquering Constraints

Female Portrait
© Brian Fitzgerald

Throughout my career as a photographer, from my earliest days as a newspaper stringer to the present, one thing has always been necessary:   the capacity to create impactful, engaging portraits on location, quickly (if not sooner). 

Epic and breathtaking locations lead to epic, breathtaking portraits that incorporate background elements to tell a compelling story.   Typically, I’m faced with a problem:  how to minimize a busy background and transform it into something less distracting and more aesthetically pleasing.  It’s the ability to make cinematic, impactful portraits—often strapped for time and without the ability to see or choose the location—that has served me and my clients best year after year.

The adage goes that if you want more interesting images, shoot more interesting things or places.  That’s true. What’s also true is that being a professional photographer means delivering consistent results despite constraints imposed by less-than-interesting locations.

When there is no background, or when it’s too busy or distracting, I try to create more cinematic, shallow-focus images that pop from the background and put the focus where it belongs: on the subject. Knowing how to light creatively and on the go is key, but also so is how to use the advantages of any environment (and there are always some) to the subject’s benefit. 

 

Male College instructor
© Brian Fitzgerald

 

Male attorney
© Brian Fitzgerald

Capturing Reality with Scientist and Innovator Sarah Martinez Roth

 
Sarah Martinez Roth, at Vertex Pharmaceuticals in Boston, MA ©Brian Fitzgerald

A few months ago, Colby College commissioned me to photograph one of their distinguished alumni, Sarah Martinez Roth. A 2011 Biology graduate, Martinez Roth went on to earn her master’s degree and Ph.D. in tumor biology at Georgetown University.

As a senior scientist at Vertex Pharmaceuticals in Boston, Martinez Roth develops treatments for sickle cell disease and has received the Ainslie Alumni Achievement Award from the Posse Foundation for her work.

My challenge was to capture Martinez Roth immersed in her work within a bustling laboratory. I aimed to reveal that even when working at the forefront of technology, being a scientist still involves hands-on tasks in small labs filled with well-used equipment. I appreciate that the labs she works in are clearly spaces where work happens – far from the pristine, symmetrically gleaming, and unrealistic labs depicted in TV and film. My goal was to integrate as much of that authenticity as possible into her environmental portraits.

Scientist Sarah Martinez Roth
Sarah Martinez Roth, at Vertex Pharmaceuticals in Boston, MA ©Brian Fitzgerald

Inside Northeast Air’s Hangar: Mechanics at Work

Aircraft Mechanics
© Brian Fitzgerald

I’m happy to share images made during a recent shoot with Northeast Air, a company operating out of the Portland Jetport. They specialize in providing ground handling, aircraft maintenance, fueling, and concierge services to travelers from around the globe.

The objective of this shoot was to capture images of Northeast Air’s skilled mechanics performing routine work on a Pilatus turboprop aircraft, located in the company’s maintenance hangar at the Jetport.

As an experienced editorial and commercial photographer, I’ve spent my career documenting technical and skilled labor like this. The inherent challenge is to focus on the individuals involved in the work, rather than solely on the impressive machinery they operate and maintain.

I love that my clients recognize that, at the core, they’re in the people business. They’re eager to celebrate their employees and give you a glimpse of what goes on behind the curtain—or, more correctly, what’s happening in the hangar.

Aircraft Mechanic
© Brian Fitzgerald

 

Aircraft Mechanic
© Brian Fitzgerald

 

Aircraft Mechanic
© Brian Fitzgerald

 

© Brian Fitzgerald

Interested in telling your brand or company’s story?  Let us know how we can help!  

Master your Content Calendar in 5 Steps

 

 

Welder outdoors
©Brian Fitzgerald

Ready to level up your content game?  Craft a killer content calendar to keep your audience hooked.  Streamline content creation, ensure a steady flow of engaging material, and support your brand’s marketing objectives with these five steps.

  1. Set Goals, Win Big: Nail down your content goals from the get-go. Targeting brand awareness, social media engagement, or website traffic? Your objectives guide your content, and professional photography and videos will make it pop.
  2. Themes and Topics, Front and Center: Jot down themes and topics that resonate with your audience. Align them with your brand, industry, and target interests (yes, we can help with that!). A bit of preparation guarantees a stream of impactful photo and video projects.
  3. Variety is Key.  Mix it up:  Combine evergreen, timely, and promotional content. Showcase your brand’s different facets and keep your audience coming back for more.
  4. Schedule Like a Pro: Map out your content release schedule. Consider the best days, times, and platforms for each post.  Advance planning means you have time for targeted photography and video shoots, ensuring high-quality visual assets to accompany your content. Three planning tools we’ve used here at Fitzgerald Photo—good for individuals and for teams—include Trello, Asana and Google Workspace (formerly G Suite).
  5. Adapt and Thrive: There’s no ‘set it and forget it’.  Review and update your editorial calendar regularly.  Analyze past content, tweak your approach, and plan for new projects. A dynamic calendar helps you stay aligned with your marketing goals while generating demand for the things you do and the ‘stuff’ you sell.

Follow these five steps to create an unbeatable content calendar. Your audience will be captivated, and your well-crafted and thought-out visuals will get the attention your brand deserves.

 

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Show off your brand personality

 

Port Property
How can brands show off their unique personalities?  One way is by showcasing the people who together make the company special. Over the past few years, I’ve been working with Port Property and the creative team at Longfellow Communications to capture personality portraits of their employees.

As an operator of rental and commercial properties in Maine and North Carolina, Port Property’s staff interacts with their clients on a daily basis. They are, essentially, the company brand. When Port Property decided to rebrand a few years ago, they opted for two styles of staff portraits: one, a more traditional headshot portrait and the other that aimed to capture the personality of each person in a unique way. They asked each person to bring some physical item signifiying their answer to the question, “Home is…..”.  Everyone on the team—accountants, property managers and the maintenance crew—took part.

The result is far from the typical corporate portrait. Instead, it reveals real people, with real lives, and gives the company a dynamic and fun vibe.

I had a lot of fun doing this ongoing project and think it’s a simple but impactful way to impart a human touch to a company brand.

Port Property
© Brian Fitzgerald

 

© Brian Fitzgerald

 

© Brian Fitzgerald

 

Visual trends of 2023: Reality and virtual reality

Linda Holtslander
©Brian Fitzgerald

It seems like 2023 has just started, and already visual arts world is evolving at a blistering pace. Whether through impactful imagery or storytelling video, content marketers have to work hard to stay ahead of the curve.

At a time of low institutional trust and with the rise of ai tools, authenticity is critical when it comes to visual content. According to a report from Adweek, audiences now crave genuine and relatable imagery that reflects real-life experiences rather than highly curated and polished content.  Photographer Annie Leibovitz famously said, “A thing that you see in my pictures is that I was not afraid to fall in love with these people.” This quote epitomizes the importance of capturing raw emotions and connections in today’s visual content.  

Another significant trend is the growing demand for immersive experiences. In a recent article from Forbes, virtual and augmented reality technologies are increasingly being used to create visually engaging content. Content marketers should focus on incorporating these cutting-edge technologies into their visual strategy to stay ahead of the curve and provide memorable and immersive experiences for their audiences.

Sustainability is also trending with the visual arts, with both photographers and videographers incorporating eco-friendly practices into their work. This trend reflects a growing global awareness of environmental issues and the desire to create visual content that respects the planet. Content marketers can leverage this trend by showcasing brands’ sustainable efforts through visually compelling narratives and engaging storytelling techniques.

Lastly, the trend of minimalism and simplicity, also referred to as ‘antibranding‘ is growing.   As consumers are bombarded with content daily, the power of striking, minimalistic visuals has become even more apparent. By focusing on clear, concise messaging with strong visuals, content marketers can make a lasting impression on their target audience.

Content marketers should keep a close eye on these visual trends of 2023 to ensure their photography and video content remains relevant and appealing. By embracing authenticity, leveraging immersive technologies, promoting sustainability, and capitalizing on minimalism, they will be better positioned to capture their audience’s attention and drive meaningful engagement.

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Get Real: It’s about people, not brands

Industrial Recycling Worker

The biggest trend in 2022 seems to be the embrace of artificial intelligence (A.I.) tools like ChatGPT, Jasper and MidJourney by content marketers. In an age of deepfake videos and faked resumes, trust is the only thing in short supply.

That’s why authenticity matters more than ever when it comes to social media and content marketing. Winning brands take a people-first approach and who create meaningful connections with their customers and audiences.

What does authenticity mean? It means creating content that reflects your values and tells a story about your brand that resonates, cultivates relationships and fosters loyalty. It means creating visual content that features your real customers, team or audience, rather than opting for stock imagery. After all, people follow people, not brands. Authenticity entails communicating your brand values and cultivating your brand’s unique voice.  It also may include user-generated content and collaboration with influencers who can help you tell your story in authentic ways. Here are a few ways brands might choose to be more authentic and transparent:

  • Lift the curtain: Show what it looks like behind the brand: your process, your culture, your successes and, sometimes, your misses.
  • Tell stories about real people and the impact they and you have had on the world.
  • Use short-form video to cut through the noise and provide answers to customer questions, provide useful information or to educate and inform.
  • Leverage user generated content (but only if allowed, and always give credit).

In a time when people are extremely wary of marketing that is ‘business as usual’, the trend is towards authenticity, engagement and connection. If you want to create impactful, authentic content that will connect with your clients, we’d love to help.

Image libraries keep social media content flowing

 

Dartmouth-Hitchcock Medical Center.  © Brian Fitzgerald

If you’re a marketer and have responsibility for your brand’s image, having enough good content can be an issue.

It’s not just the amount of content, but the variety:  blogs, articles, white papers, graphics, images, video.   Coming up with consistent, on-point social content is a huge lift and often a thankless task.

You might put out slick, professionally-produced content.  Or, you might be utilizing smartphone images and video produced on the fly by your team and/or your clients and users.    

Both types of custom content can have a place in your social media strategy.  

I’m often asked to create image and video libraries for companies who need a large amount of content with a consistent look and message.   Supplemented often by content produced by their own marketing team, the result is an ongoing stream of sharable content.  Voila—Instant Content Superheroes.   

With a little planning,  these targeted shoots can be efficient, cost-effective and done in a very strategic way to capitalize on different seasons of the year or business cycle.  

Having a balance of polished, high-value content as well as social media-focused content will keep your audience engaged and will help you be successful at actually maininting the consistency needed to grow your audience.

Have questions about how to make this happen for you and your business? We build custom plans for our client partners and would be glad to discuss whether we’d be a good fit for yours.

 

Dartmouth-Hitchcock Medical Center

 

Showcase: York County Community College

 

YVCC
York County Community College, © Brian Fitzgerald

Over the past few years, I’ve worked with the Maine Community College System (MCCS) to highlight the workforce training programs at their seven campuses across Maine. These programs are designed and targeted to the needs of employers in Maine and are often a pipeline directly to well-paying professional jobs immediately upon graduation. Programs are diverse, ranging from nursing and culinary arts to project management and Amazon Web Services (AWS). The list is endless and always changing to adapt to the needs of the state’s employers.

We highlighted a few of the workforce development programs at York County Community College last year and tried to also capture some of the sense of community and connection between students and their faculty. It was a great opportunity to tell a story about a Maine institution that offers such incredible value to the community.

 

YVCC
York County Community College, © Brian Fitzgerald

 

York County Community College, © Brian Fitzgerald

 

York County Community College, © Brian Fitzgerald

 

York County Community College, © Brian Fitzgerald

 

York County Community College, © Brian Fitzgerald

Portland Chiropractic Neurology in motion

Last year, Fitzgerald Photo produced a series of videos for Portland Chiropractic Neurology, a Portland, Maine-based clinic providing uniquely comprehensive treatment that addresses underlying neurological causes for many debilitating and chronic ailments. The videos included instructional, how-to videos, patient testimonials and videos for social media campaigns that we rolled out throughout the year.  

I’m happy to share one video in particular that we’ve now released.    The goal was to provide a welcoming introduction to the clinic and staff for use on their website.   This is a great example of what video does so well:  transporting the viewer into a scene while vividly capturing the mood and feel of the clinic and giving a real sense of the patient experience.    

These kinds of video productions give an opportunity to tell stories that connect and inform in a way that augments and enhances the still imagery we continue to create.  See more of our Maine video productions here.