Category Video

Portland Chiropractic Neurology in motion

Last year, Fitzgerald Photo produced a series of videos for Portland Chiropractic Neurology, a Portland, Maine-based clinic providing uniquely comprehensive treatment that addresses underlying neurological causes for many debilitating and chronic ailments. The videos included instructional, how-to videos, patient testimonials and videos for social media campaigns that we rolled out throughout the year.  

I’m happy to share one video in particular that we’ve now released.    The goal was to provide a welcoming introduction to the clinic and staff for use on their website.   This is a great example of what video does so well:  transporting the viewer into a scene while vividly capturing the mood and feel of the clinic and giving a real sense of the patient experience.    

These kinds of video productions give an opportunity to tell stories that connect and inform in a way that augments and enhances the still imagery we continue to create.  See more of our Maine video productions here.   

Fitzgerald Photo: new look, new work

female lobsterman

I’m proud and excited to relaunch the Fitzgerald Photo website with a brand-new look and lots of new work, including commercial video production.


Primarily, I’m a portrait photographer who is known for producing impactful work on location. With my photojournalism background I consider more of a storyteller—whether conveyed through environmental portraiture or in the form of a multiple-image photo essay.


On the website I’m introducing video work for the first time. I decided to add motion because of the unique storytelling aspects that motion imparts to my work. The still image is incredibly powerful, but sometimes stories are best told in sequences with motion and audio. It’s yet another set of tools that can help me to tell more impactful, powerful stories for my clients.  


Stay tuned for more motion projects, and new work from Fitzgerald Photo.

Not sure how to incorporate video into your content marketing? Contact Fitzgerald Photo. We can help!

Showcase: Portland Boxing Club

I’m fortunate that I get to meet a lot of very interesting and very cool people in the course of my daily work as a commercial photographer in Maine.  Every person has their own unique story and are fascinating in their own special way.  

Some just happen to work in environments that take ‘interesting’ to another level.  The Portland Boxing Club, a 1900s-era former wood-drying kiln set tucked behind Morrell’s Corner in Portland, is one such place. It’s there, enclosed by thick brick walls and floors of concrete, sweltering in the summer and freezing in winter, that Head Coach and owner Bob Russo has honed fighters of all ages and sexes for almost 30 years. On concrete and on the canvas, they strengthen their bodies and toughen their minds.

I’m excited to release this short video profile of Coach Russo. This was originally done as part of a larger piece on the gym for Inspire Maine several years ago but edited recently. Enjoy!

Showcase: Dove Tail Bats

Dove Tail Bats by Fitzgerald Photo

During the past two months I’ve been busy with ongoing projects, especially with video production of work I started before the stay-at-home orders shut things down.

I love the impact of the still image and it’s my primary way of telling stories visually. Often, a crafted campaign built on remarkable still imagery is the most effective and impactful way to tell a story. Other times, a single still image alone isn’t sufficient and that’s when I turn, increasingly, to video storytelling.

I’m excited to release a new video showing Dove Tail Bats founder Paul Lancisi in his manufacturing facility in Shirley Mills, ME. This was part of a photo assignment for Down East Magazine. While I love the portraits I produced for the magazine, I decided to incorporate video as well because it better conveyed the processes that make Dove Tail Bats so special.

I love how Lancisi pivoted from a woodworking business to one that embraces his lifelong passion for baseball. What he and his wife Theresa have created is amazing: a Maine company that crafts beautiful, one-of-a-kind baseball bats sought after by major league hitters and top college athletes. The bats might look great hung on a wall above the fireplace, but—just like Dove Tail Bats—are destined for greater things.

It’s inspiring to be able to show Maine companies doing such remarkable work and and achieving great success far outside of our state.


                                                                                                              –30–

Ready to level up your storytelling content with photography, videography and multimedia? Contact Fitzgerald Photo to see if we’re a good fit for your brand or project.