Category Client Work

The Art of Location Portraits: Conquering Constraints

Female Portrait
© Brian Fitzgerald

Throughout my career as a photographer, from my earliest days as a newspaper stringer to the present, one thing has always been necessary:   the capacity to create impactful, engaging portraits on location, quickly (if not sooner). 

Epic and breathtaking locations lead to epic, breathtaking portraits that incorporate background elements to tell a compelling story.   Typically, I’m faced with a problem:  how to minimize a busy background and transform it into something less distracting and more aesthetically pleasing.  It’s the ability to make cinematic, impactful portraits—often strapped for time and without the ability to see or choose the location—that has served me and my clients best year after year.

The adage goes that if you want more interesting images, shoot more interesting things or places.  That’s true. What’s also true is that being a professional photographer means delivering consistent results despite constraints imposed by less-than-interesting locations.

When there is no background, or when it’s too busy or distracting, I try to create more cinematic, shallow-focus images that pop from the background and put the focus where it belongs: on the subject. Knowing how to light creatively and on the go is key, but also so is how to use the advantages of any environment (and there are always some) to the subject’s benefit. 

 

Male College instructor
© Brian Fitzgerald

 

Male attorney
© Brian Fitzgerald

Capturing Reality with Scientist and Innovator Sarah Martinez Roth

 
Sarah Martinez Roth, at Vertex Pharmaceuticals in Boston, MA ©Brian Fitzgerald

A few months ago, Colby College commissioned me to photograph one of their distinguished alumni, Sarah Martinez Roth. A 2011 Biology graduate, Martinez Roth went on to earn her master’s degree and Ph.D. in tumor biology at Georgetown University.

As a senior scientist at Vertex Pharmaceuticals in Boston, Martinez Roth develops treatments for sickle cell disease and has received the Ainslie Alumni Achievement Award from the Posse Foundation for her work.

My challenge was to capture Martinez Roth immersed in her work within a bustling laboratory. I aimed to reveal that even when working at the forefront of technology, being a scientist still involves hands-on tasks in small labs filled with well-used equipment. I appreciate that the labs she works in are clearly spaces where work happens – far from the pristine, symmetrically gleaming, and unrealistic labs depicted in TV and film. My goal was to integrate as much of that authenticity as possible into her environmental portraits.

Scientist Sarah Martinez Roth
Sarah Martinez Roth, at Vertex Pharmaceuticals in Boston, MA ©Brian Fitzgerald

Capturing Spontaneity: Photographing First Lady Jill Biden’s Visit

 

Jill Biden
© Brian Fitzgerald

 

As a longtime newspaper photojournalist, I’ve covered my fair share of visiting dignitaries, from President George Bush (’44) to U.S. Senators and others. But, as I learned the hard way on assignment for the Arizona State University school paper, the State Press, showing up late means the Secret Service won’t let you in, even if you ask really nicely.

So, when I was recently assigned to cover First Lady Jill Biden’s brief visit to Southern Maine Community College for the Maine Community College System, I made sure to arrive early. These events are highly scripted, with an advance team marking out where the media will stand, cordoned off well away from the First Lady. Each photo opportunity has been planned, with impactful visuals virtually guaranteed — as long as you show up on time — from the positions of the people to the carefully-placed American flags.

But, just because the stage is set doesn’t mean there isn’t room for spontaneity. As a photographer, my job was to capture the story and mood of the event, even within the constraints in place. I positioned myself strategically, changed compositions, and varied my lens choice to anticipate and capture those unscripted moments.

The result was a set of images that told a genuine story, full of spontaneous moments that spoke to the human emotions and connections present at the event. As a former newspaper photographer, I’m grateful for the laboratory that experience provided me that still allows me to capture moments even in highly-controlled settings.

© Brian Fitzgerald
© Brian Fitzgerald
© Brian Fitzgerald
© Brian Fitzgerald

 

Show off your brand personality

 

Port Property
How can brands show off their unique personalities?  One way is by showcasing the people who together make the company special. Over the past few years, I’ve been working with Port Property and the creative team at Longfellow Communications to capture personality portraits of their employees.

As an operator of rental and commercial properties in Maine and North Carolina, Port Property’s staff interacts with their clients on a daily basis. They are, essentially, the company brand. When Port Property decided to rebrand a few years ago, they opted for two styles of staff portraits: one, a more traditional headshot portrait and the other that aimed to capture the personality of each person in a unique way. They asked each person to bring some physical item signifiying their answer to the question, “Home is…..”.  Everyone on the team—accountants, property managers and the maintenance crew—took part.

The result is far from the typical corporate portrait. Instead, it reveals real people, with real lives, and gives the company a dynamic and fun vibe.

I had a lot of fun doing this ongoing project and think it’s a simple but impactful way to impart a human touch to a company brand.

Port Property
© Brian Fitzgerald

 

© Brian Fitzgerald

 

© Brian Fitzgerald

 

Showcase: York County Community College

 

YVCC
York County Community College, © Brian Fitzgerald

Over the past few years, I’ve worked with the Maine Community College System (MCCS) to highlight the workforce training programs at their seven campuses across Maine. These programs are designed and targeted to the needs of employers in Maine and are often a pipeline directly to well-paying professional jobs immediately upon graduation. Programs are diverse, ranging from nursing and culinary arts to project management and Amazon Web Services (AWS). The list is endless and always changing to adapt to the needs of the state’s employers.

We highlighted a few of the workforce development programs at York County Community College last year and tried to also capture some of the sense of community and connection between students and their faculty. It was a great opportunity to tell a story about a Maine institution that offers such incredible value to the community.

 

YVCC
York County Community College, © Brian Fitzgerald

 

York County Community College, © Brian Fitzgerald

 

York County Community College, © Brian Fitzgerald

 

York County Community College, © Brian Fitzgerald

 

York County Community College, © Brian Fitzgerald

New England Hyperbaric Oxygen

We recently completed video production for New England Hyperbaric Oxygen.  Hyperbaric Oxygen therapy (HBOT) involves the use of a special pressurized chamber to heal the body. It’s often used for wound healing, but also to treat traumatic brain injuries like concussion from sports or accidents.

We produced a series of videos showing the process at work as well as hearing from patients who continue to use the treatment to great success. In addition, we produced an instructional video for use with patients who use portrable chambers at home. Lastly, we created several short video stories for Instagram, LinkedIn and Twitter so that New England Hyperbaric Oxygen could release those as part of their reveal campaign.

Although the long-form videos will be released later this year, I’m able to share an example of the short, 30-second social media video used for Instagram now.  

Showcase: InterMed, PA Portraits

I’m happy to share some environmental portraits I created recently of new InterMed CEO Roger Poitras, along with his executive team.   InterMed is one of Maine’s largest doctor practices and operates primary care facilities in South Portland, Yarmouth and Portland.  The assignment was to capture environmental portraits of Poitras that incorporated aspects of InterMed’s landmark Marginal Way building.     

 

 

 

executive team
InterMed executive leadership team (l-r) Stephanie Peters, Bill Ferentz, Roger Poitras and Stephanie Mills. @Brian Fitzgerald

 

 

 

Showcase: H.B.Fleming Inc.

 

Portland Maine

 

Sometimes, the best way to get a storytelling image is to get up high.   I’ve worked with South Portland-based construction company H.B. Fleming for a few years, documenting some of their impressive projects throughout Maine and New Hampshire.   The scope and scale of much of the work they do—building massive retaining walls and cofferdams, for example—are most apparent when viewed from above.  In 2020 Fitzgerald Photo became a FAA-certified commercial drone operator.  We’ve since been using drones for photography and video production for clients throughout New England.   I’m happy to share some images from recent H.B. Fleming projects.    

 

Construction Workers

Showcase: Rwanda Bean Coffee Company

Rwanda Bean Coffee

I’m happy to share an image I took for the cover of Down East Magazine‘s August 2021 Food & Drink section.  This was part of a feature on Maine’s Rwanda Bean Company, which operates three locations including the newest on Portland’s Thompson’s Point.    

I was envisioning rich dark coffee beans softly lit with warm early morning window light. Unfortunately, my assignment was scheduled just after noon on a gloomy, cloudy day.  The only way I could get the image that I most wanted was to create an early-morning sun look, using lights placed outside the shop, shining through the windows with warming gels attached.  You’d never know that it was threatening to rain outside.   Sometimes as a photographer, you need a little morning to go with your coffee.

 

Ben and Danielle Graffius at the newly-opened Rwanda Bean Roastery and Espresso Bar at Thompson’s Point in Portland, ME. The two are business partners with founder Mike Mwendata.

Showcase: Mad Patti Hat Co.

Mad Patti Hat Co

A couple of months ago, just as the weather was warming up and widespread vaccinations were becoming the norm, I met and photographed Meg Patti, owner of Mad Patti Hat Company, at her studio in Brunswick, ME for the June issue of Down East Magazine.

Meg is a hat maker, which is kind of like saying Tesla is involved in the transportation business. While true, it doesn’t capture the detailed craftsmanship or the unique, one-of-a-kind hats that Patti hand-makes and ships to clients throughout the United States.

Part of her unique process is to ‘age’ each hat, giving each–as she says–their own stories. Lucky for me, that process involves at one stage the strategic application of fire to burn off the wool peach fuzz and create other effects that, once applied, make each hat a one-off instance of wearable art.

The profile is featured in the June, 2021 edition of Down East Magazine. Watch the video below to hear Patti talk about her creative process.

 

Hatmaker
Hatmaker
Hatmaker