Posts tagged Northeast editorial photographer

Bridging the Gap

September 12, 2023 0 Comments read Blog, Creative, Inspirational, Photographers, Shop Talk, Tips

In the classic “South Park” episode featuring the Underpants Gnomes, a straightforward but fundamentally flawed business plan is unveiled: Phase 1, collect underpants. Phase 3, reap the profits. This presentation humorously omits a crucial element — Phase 2.

Aspiring artists watching YouTube might hear similar-sounding plans: “Step one, buy this camera; watch this course. Step 3, get clients, fame, and financial freedom.” So simple, anyone can do it.

So why don’t they?

As with the gnomes’ plan, several vital steps are missing. True success as a creative requires identifying and filling these gaps.

For creatives, learning doesn’t follow a neat linear path — mastering one skill thoroughly before progressing to the next. It’s a more chaotic, but rewarding, journey: gain a foundational understanding, move forward, stumble, recognize a gap in knowledge or skill, then return to deepen your understanding. It is an ongoing cycle of growth where mistakes aren’t setbacks but signals, guiding you toward the gaps begging for attention.

The goal isn’t to avoid errors; it’s to engage actively and learn from them. It’s about embracing a dynamic learning process where missteps aren’t failures but opportunities to go deeper.

If you think you’ve addressed the gap but issues persist, you’ve dealt with a surface-level gap but not the true, core gap at the root of your problems. In other words, maybe the issue isn’t that the gnomes don’t know how to make stolen underpants profitable. Maybe the real gap is their decision to venture into the underpants business in the first place.

Gaps are the elusive Phase 2 on the path to genuine, sustainable success as a creative. Look for the gaps and let them lead you in the right direction.

–30–

In the Room Where It Happens

September 5, 2023 0 Comments read Blog, Creativity, Editorial, Mainers, Marketing, Photographers

Boxing Coach — *Coach Bob Russo, Portland Boxing Club. © Brian Fitzgerald*

During my years as a newspaper photo editor, I often invited myself into any meetings I saw that included an editor and writers. Leaning into the doorway I’d ask, “Should I be in here?” Early involvement in story development leads to better visual opportunities, benefitting the story and ultimately, readers.

Images wield unique emotional power. This seems intuitive, and research backs it up. Words are potent, but images go straight for the gut. For evidence of the power of prose, pick up Cormac McCarthy’s All the Pretty Horses. But pair that visceral sort of writing with images that connect, and the impact multiplies.

Engaging in the storytelling process fires me up. There are tactical mountains to climb: the right questions to ask that dig deep into the marrow of the narrative bones of a story.

But you’ve got to be in the room. You’ve got to have a chair and be part of the planning. Even before the story takes shape. Before you know where the story will take you.

–30–

What’s Your Problem?

August 29, 2023 0 Comments read Blog, Marketing, Shop Talk, Storytelling, Video

Clients hire me for all sorts of reasons—often to create content for an ongoing campaign or to make their websites look more appealing. These situations involve parameters that are already set, and my task is to execute consistently with an established look or direction. It’s a valuable service and a useful skill for any visual professional. I’m grateful for that part of my business.

However, when clients ask me to help create a new campaign, a new style, or tell a story about their brand, it’s an entirely different level of creation, involvement, and trust.

Initiating any new visual project involves an exercise that cuts to the heart of things—to establish the story that most needs telling. Once that is done, actually telling the story becomes straightforward. Without this crucial step, it’s impossible to create anything cohesive or interesting.

This is particularly true with video. No one wants to watch a 10-minute video listing a company’s services or products. However, they may watch a video that impacts them, relates to them, or shows them something new. I ask questions like, ‘What is the number one problem you’d like to solve?’ For non-profits, it might be needing more donations. For some companies, it might be brand awareness. For others, it’s to highlight something that truly makes them unique.

I always seize the opportunity to be involved in the process of telling a story and crafting an approach that gets to the heart of what is important. There are plenty of tactical problems to solve when it comes to telling a story. The most important thing is to ask the right questions at the outset to clarify the expected results.

–30–

From Cartoons to Glass: A Creative Maine Journey

August 22, 2023 0 Comments read Blog, Creativity, Editorial, Inspirational, Mainers, Mainers at Work, Portraits, Storytelling

Maine Glassblower David Jacobson — David Jacobson, Glassblower, Belfast, Maine. © Brian Fitzgerald

David Jacobson was a freshman majoring in telecommunications at Kent State University in Ohio when he happened upon an outdoor glassblowing demonstration. “I knew at that moment that was something I needed to do,” he said.

It took a few years—and a few colleges—but Jacobson did end up studying for an MFA in glassblowing. He also became a professional editorial cartoonist for a Gannett newspaper in New York, where he is from, spending his career cartooning for various publications and with a full-time syndicated cartoon with United Media. Still, he found himself taking more glassblowing classes on the side. “Things were going well there. Yet it turned out that my cartooning supported my glass habit,” said Jacobson.

By 2003, Jacobson’s glass art was selling in galleries. He relocated to Montville, Maine that same year and did what Mainers do: cobbled together an income, by running a glass studio and a house-painting business.

He rebuilt his 200-year-old barn into a glass studio. “There was a lot of hard work, a lot of doubt, and a lot of moments thinking, ‘I’m the biggest idiot in the world.’ But the passion was always there and fortunately, the talent was always there too. I just kept meeting the right people and kept saying yes.”

Saying yes is what led Jacobson to co-found a studio with artist Carmi Katsir as part of the Waterfall Arts in Belfast. They built out the studio using much of Jacobson’s equipment from his old studio, adapting it to run off of vegetable oil and electricity—one of just a handful in the US. Now, Jacobson produces his own work and, together with Katsir and others, teaches hot glass classes to the public and to Belfast high school students.

David Jacobson, Glassblower, Belfast, Maine. © Brian Fitzgerald

Of the studio, owned by Waterfall Arts, Jacobson says that he’s grateful. “It allows me to do work that makes me the happiest I’ve ever been.”

As a creative business owner, Jacobson was used to being a lone wolf but is excited by the community aspect of the Waterfall Arts Glassworks. “One of the greatest assets of glassblowing is that it is community-oriented. People are trained to work with someone. So to come into this community situation is thrilling. It’s affected my work in that it’s given me great enthusiasm to try new things,” Jacobson said.

“It’s beyond any kind of vision that I ever had.”

David Jacobson, Belfast, Maine ©Brian Fitzgerald

–30–

Find out more about the Waterfall Arts Glassworks or to sign up for a class at the only public-access glassblowing studio in Maine.

Creating Spaces is a project that explores the connection between Maine artists and craftsmen and their physical workspaces—places that are often hallowed grounds of creativity and solitude, far from the public eye or the gallery.

Rituals That Preserve Energy and Creativity

July 18, 2023 0 Comments read Blog, Creativity, Education, On Location, Shop Talk, Tips, Tools

Gear Checklist © Brian Fitzgerald

With years of commercial and editorial photography under my belt, I’ve learned that the devil is truly in the details. Never mind the big stuff, like bustling locations or fickle weather. It’s the little things that make or break a shoot. Like the old proverb goes, “for want of a nail, the kingdom was lost”, small errors can lead to big problems.

Photographers and videographers juggle a lot. From equipment to location details, timing to names—keeping track of it all is a Herculean task. That’s why experienced pros systemize their workflows to preempt surprises and minimize errors.

My pre- and post-shoot rituals are a must. Sure, they’re mundane and time-consuming, but not skipping them is a lesson I’ve learned the hard way. I always kick-off each location shoot with a gear checklist. Once packed, I tick off each item once more lest I wind up forgetting a digital card or battery. Post-shoot, the list doubles up to check off used items and note gear needing servicing.

My other post-shoot ritual is a comprehensive review—think of a military-style After-Action Review. This step is vital to noting both wins and areas for improvement. Only then can I truly learn and progress. This entire process adds about an hour, but it’s saved me ample headaches and led to constant refinement of my processes.

Over the years, I’ve used everything from journals and paper checklists to Evernote templates and now, Notion. The tech isn’t important—consistency is.

Challenge yourself to identify places in your workflow where you can add checklists and simple procedures that will free you up to focus on your creative (and more valuable) work.

Shoot Post-Mortem by Brian Fitzgerald

–30–

The Essential Role of Professional Photography in the Healthcare Industry

June 27, 2023 0 Comments read Healthcare, Marketing, Showcase

At its core, healthcare is personal. Anyone who has visited a doctor or made an unplanned trip to the emergency room knows the feeling of wanting to be seen as an individual, as a person. Healthcare without compassion is like a library without books: a beautiful structure missing the things that give it meaning and purpose.

Nothing captures the values of healthcare — trust, connection, and compassion — like professional photography. Images are a powerful tool, shaping how we perceive healthcare institutions.

Consider the first impression of a healthcare facility. This is where photography shines. It allows a sneak peek into the establishment. The waiting room, treatment areas – every space has a story. Capturing these narratives fosters familiarity and eases apprehensions.

Staff portraits are next: the faces behind the masks, scrubs, or white lab coats. Warm, relatable portraits of doctors, nurses, and other healthcare professionals create an instant connection. They show the world real people ready to care for them and promote a welcoming image.

Patient testimonials are also crucial. Instead of showing patients in a medical setting, it’s powerful to depict them enjoying their families and living lives that, thanks to timely and quality healthcare, they now can enjoy. Seeing individuals overcoming health obstacles is inspiring, fosters hope, and resonates deeply with potential patients.

Done well, professional photography and video in healthcare go beyond aesthetics or content marketing. It’s about creating connections and building trust. It’s more than a statement of purpose. It’s a promise of care and compassion.

Doctor with child

Healthcare patient — *© Brian Fitzgerald*

We’d love to help tell your story through images. Let us know how we can help! Check out our work here.

Triumph Over Trauma: Isaac’s Journey

June 21, 2023 0 Comments read Blog, Editorial, Inspirational, Personal, Portraits, Projects, Storytelling

Male Cancer Survivor — *Isaac, testicular cancer survivor. © Brian Fitzgerald*

A recurring theme in my work has been narrating the stories of those who battle adversity, survive and even thrive despite the trauma or disease they’ve encountered. This piece is part of an ongoing series featuring men who bear the physical scars of their trauma.

Isaac, a native of Auburn, Maine, recalls experiencing a persistent dull ache in his lower abdomen during his teenage years and early twenties. As he attempted, yet failed, to complete a thru-hike of the Appalachian Trail at 20, the discomfort continued. But he kept his pain hidden. “In my childhood, if you weren’t seen, you weren’t getting beaten,” he said. “So you never voiced any concerns.”

At 22, Isaac received a diagnosis of testicular cancer, a disease often affecting younger and middle-aged men. The prospects for recovery can be favorable if the cancer is detected early.

The following years were a blur of chemotherapy sessions, numerous surgeries, including a retroperitoneal lymph node dissection in Boston requiring an incision along his entire abdomen. His weight plummeted from 180 to 110 pounds, his body branded with two feet of surgical scars. Faced with an uncertain future, the 23-year-old grappled with the harsh reality of potential permanent disability.

But for Isaac, resigning to such a fate wasn’t an option. “I could have been milking the system like some people, but what kind of life is that? There are people who legitimately can’t care for themselves, but I’m too stubborn,” he said. Instead he returned to school to became a certified nursing assistant, a role he maintained for the next eight years.

A decade after his initial attempt, Isaac made his way back to the Appalachian Trail. This time, he embarked on his journey from Maine, and after eight months of backtracking, pausing, and restarting, he finally completed the hike.

“Things have happened to me that I didn’t choose,” he reflected, “but I tried to find my own way.”

The Business of Life with R.M. Davis

June 6, 2023 0 Comments read Blog, Business, Client Work, Marketing, On Assignment, Showcase, Video

Home-buying couple

In 2022 I had the opportunity to shoot and produce video footage for a fun campaign for a longtime client, R.M. Davis. RMD is a financial advisory firm based in Portland with deep roots. With a 45-year track record of working with wealthy individuals, estates and businesses, they worked with Burgess Advertising & Marketing to create a concept called ‘The Business of Life’. My job was to create images that illustrated the concept; basically a series of vignettes showing transitional moments like college graduation or building a new home as well as individuals and business owners meeting with financial advisors.

Here are a few of the final images as used in the campaign. As is more often the case with my advertising clients, we built the shoots so we could take video footage as well as stills. This was later incorporated into a Business of Life video.

I think the campaign is a powerful example of people- and client-focused marketing that really works.

College Graduate

Industrial business owner

Couple in coastal home

Dirty Jobs, Good Pay: Photographing Blue Collar Workers

May 30, 2023 0 Comments read Blog, Editorial, Industrial, On Assignment, On Location

It’s hard to miss the rising star of blue-collar work in this world reshaped by a pandemic and advancements in artificial intelligence (A.I.). Anyone struggling to hire a plumber, a carpenter or other tradesman since 2020 has seen the effects of this first-hand. Previously overlooked as somehow ‘less than’ white-collar jobs, blue-collar work has become a beacon of resilience and growth, sustaining the economy amidst major layoffs in the tech industry, as reported by Business Insider.

The reason for this is clear: blue-collar roles, which are often hands-on, technical, and require plenty of problem-solving skills, resist replacement by automation or outsourcing. They are firmly rooted in the physical world, characterized by their tangibility and practicality.

This sense of authenticity and grit is what continually draws me to photograph people who work with their hands. There’s a strong sense of narrative within these images, both of resilience and tenacity. I am inspired by their skill, focus, and commitment to doing the job right.

My goal is not merely to capture an image, but to pay tribute to the meticulous nature of blue collar work and its practical impact on our daily lives. Whether it’s the skilled hands of a carpenter shaping a piece of furniture, or the attentive gaze of a mechanic resurrecting an old car, each image tells a story of profound usefulness and necessity.

In our post-pandemic world, tradespeople are more than just workers. They are keepers of a time-honored tradition of skilled American labor. Their work stands as a testament to our collective ability to adapt, persevere, and endure.

Automotive Technicians — *© Brian Fitzgerald*

Industrial Worker — *© Brian Fitzgerald*

Five Tips For Better Outdoor Portraits

May 23, 2023 0 Comments read Assignments, Blog, Editorial, On Location, Portraits, Storytelling, Tips

Outdoor environmental portraits offer a blend of human emotion and natural beauty and can elevate a simple portrait into a compelling visual story. Whether you’re a pro photographer looking to refine your craft—or you’re in a position to hire one—understanding the dynamics of outdoor portrait photography is key. Here are five things I try to keep in mind:

1. Don’t Fight the Sun (Unless You Know You Can Win)

There’s no way around it: photographing outside in full sun is a big challenge, especially for natural-light photographers. Harsh direct sunlight can cause unflattering shadows, squinting, and overexposure. A classic solution is shooting during the ‘golden hour’ – the time just after sunrise or just before sunset when the light is softer and warmer, which can help to create a magical mood.

Choosing the time of day isn’t always an option, so if you’re planning on doing battle under the blazing noon sun, you’ll have to bring plenty of backup in the form of off-camera flash and reflectors. For example, you might position your subject with their back to the sun, using it as a hair light, and fill in their face with a reflector or flash. You’ll need a firm grasp on balancing ambient and artificial light, but if done correctly, you can create dramatic portraits with impact.

2. Show The Environment

The outdoors provides background options that can complement your subject and tell a deeper story. Storytelling details might also help tell the story of your subject.

Watch out for distracting elements in the frame that may draw attention away from your subject. Use depth of field to your advantage, blurring out the background to keep focus on your subject when necessary.

3. Use Motivated Lighting

Just like in filmmaking, motivated lighting plays a crucial role in photography. The concept refers to lighting that appears to come from a natural source within the scene, like the sun, a lamp, or a fire. This kind of lighting not only looks more natural, but it also helps to tell a story and create a certain mood or atmosphere.

4. Create Rapport

Creating a genuine connection with your subject is vital in any kind of portrait photography, but it’s even more crucial outdoors where there are more variables at play. It’s easy to get caught up in your gear, or dealing with changing light and variables like wind, and to forget about connecting with your subject. Good rapport can help your subject feel comfortable and relaxed, leading to more authentic expressions and poses.

5. Mix It Up

Finally, add variety to your outdoor portraits by mixing up poses, locations, angles, and focal lengths. You might start with wide, non-portrait lens and then work up to a tight headshot with a portrait-length lens. Have your subject look away from the camera as well as towards it. You’re not just after a well-composed portrait; you’re looking to create a mood.

The key to a successful outdoor portrait shoot is adaptability. The natural environment is ever-changing, and so should your approach. The sun might not always cooperate, and your environment will present unexpected challenges or distractions. But with these five tips in mind you’ll be better prepared to capture stunning outdoor portraits that truly tell a story.