Posts tagged Maine Headshot photographer

Elevating Your Brand with Maine Headshot

Maine Headshot

I’m thrilled to announce the website relaunch of our sister brand,  A few years after establishing Fitzgerald Photo, I recognized a gap in the Portland area for specialized studio headshot services. That’s how Maine Headshot came to life, catering specifically to the unique requirements of business professionals and actors.

Many clients come for their first shoot and often return for updates.  We always ask for feedback and consistently find that clients enjoy the experience, despite some initial reluctance to step in front of the camera. At Maine Headshot, I relish the opportunity to work with individuals who may not require the custom location work of Fitzgerald Photo but still value a portrait that seamlessly aligns with their style and business brand, effectively connecting them with their customers.Maine Headshot

Seeing the many ways these headshot portraits are used is the highest form of praise. From print publications and book jackets to LinkedIn profiles and business websites, they are used everywhere. Maine Headshot operates under the motto “Portraits that Work,” but the phrase we often use is one that I love—courtesy of entrepreneur Bettina Blanchard–is, “Portraits that Work Harder than You Do.” I couldn’t agree more (Thank you, Bettina).

If you’re seeking a fresh look or embarking on a new business venture, visit We offer options for all budgets, and our convenient booking system makes scheduling your session a breeze.

Maine Headshot

Rituals That Preserve Energy and Creativity

Photo Shoot Gear LIst
Gear Checklist © Brian Fitzgerald


With years of commercial and editorial photography under my belt, I’ve learned that the devil is truly in the details. Never mind the big stuff, like bustling locations or fickle weather. It’s the little things that make or break a shoot. Like the old proverb goes, “for want of a nail, the kingdom was lost”, small errors can lead to big problems.

Photographers and videographers juggle a lot. From equipment to location details, timing to names—keeping track of it all is a Herculean task. That’s why experienced pros systemize their workflows to preempt surprises and minimize errors.

My pre- and post-shoot rituals are a must. Sure, they’re mundane and time-consuming, but not skipping them is a lesson I’ve learned the hard way. I always kick-off each location shoot with a gear checklist. Once packed, I tick off each item once more lest I wind up forgetting a digital card or battery. Post-shoot, the list doubles up to check off used items and note gear needing servicing.

My other post-shoot ritual is a comprehensive review—think of a military-style After-Action Review. This step is vital to noting both wins and areas for improvement. Only then can I truly learn and progress. This entire process adds about an hour, but it’s saved me ample headaches and led to constant refinement of my processes.

Over the years, I’ve used everything from journals and paper checklists to Evernote templates and now, Notion. The tech isn’t important—consistency is.

Challenge yourself to identify places in your workflow where you can add checklists and simple procedures that will free you up to focus on your creative (and more valuable) work.


Shoot Post Mortem
Shoot Post-Mortem by Brian Fitzgerald



The Art of Location Portraits: Conquering Constraints

Female Portrait
© Brian Fitzgerald

Throughout my career as a photographer, from my earliest days as a newspaper stringer to the present, one thing has always been necessary:   the capacity to create impactful, engaging portraits on location, quickly (if not sooner). 

Epic and breathtaking locations lead to epic, breathtaking portraits that incorporate background elements to tell a compelling story.   Typically, I’m faced with a problem:  how to minimize a busy background and transform it into something less distracting and more aesthetically pleasing.  It’s the ability to make cinematic, impactful portraits—often strapped for time and without the ability to see or choose the location—that has served me and my clients best year after year.

The adage goes that if you want more interesting images, shoot more interesting things or places.  That’s true. What’s also true is that being a professional photographer means delivering consistent results despite constraints imposed by less-than-interesting locations.

When there is no background, or when it’s too busy or distracting, I try to create more cinematic, shallow-focus images that pop from the background and put the focus where it belongs: on the subject. Knowing how to light creatively and on the go is key, but also so is how to use the advantages of any environment (and there are always some) to the subject’s benefit. 


Male College instructor
© Brian Fitzgerald


Male attorney
© Brian Fitzgerald

Show off your brand personality


Port Property
How can brands show off their unique personalities?  One way is by showcasing the people who together make the company special. Over the past few years, I’ve been working with Port Property and the creative team at Longfellow Communications to capture personality portraits of their employees.

As an operator of rental and commercial properties in Maine and North Carolina, Port Property’s staff interacts with their clients on a daily basis. They are, essentially, the company brand. When Port Property decided to rebrand a few years ago, they opted for two styles of staff portraits: one, a more traditional headshot portrait and the other that aimed to capture the personality of each person in a unique way. They asked each person to bring some physical item signifiying their answer to the question, “Home is…..”.  Everyone on the team—accountants, property managers and the maintenance crew—took part.

The result is far from the typical corporate portrait. Instead, it reveals real people, with real lives, and gives the company a dynamic and fun vibe.

I had a lot of fun doing this ongoing project and think it’s a simple but impactful way to impart a human touch to a company brand.

Port Property
© Brian Fitzgerald


© Brian Fitzgerald


© Brian Fitzgerald


2023 in 2023

Maine Hiker
Maine Hike, © Brian Fitzgerald

My usual approach to annual goal setting involves a week in December carefully outlining each one in detail . Later I appreciate their thoroughness even as I find them, forgotten and largely unacheived, when cleaning out my desk drawers in late November.

This year I decided I’d try fewer goals with less moving parts: challenging, but best of all, easy to remember (and stick to). Then I identified one linchpin goal that in one way or another serves as a catalyst to getting other priorities done.

This year, it’s health: to be specific, being more active. To be even more specific: walking or hiking 2023 miles by the end of 2023. That’s an average of over 5.5 miles every day of the year, come rain, snow, ice or heat, often carrying a weighted pack. Easy. Right?

There’s a method to the madness. Next year (summer, 2024) I’m planning a weeklong backpacking trip to Iceland with friends. The hikes aren’t technical or steep but I do need to be able to lug a heavy pack and food for five days of hiking. Being in good shape means the trip won’t feel like slow torture.

I’m already past the 250 mile mark, on track so far.  A few things are clear already: I feel better when I spend more time outdoors. I’ve observed things when walking streets I never did when traveling those same neighborhoods at car speeds (sometimes not great things, but always interesting).  And I can get to the water’s edge at Portland’s East End beach from my downtown studio in 15 minutes (faster if I push a bit).

With that, it’s time to hit the bricks. What’s your linchpin goal in 20H23?

Portland Chiropractic Neurology in motion

Last year, Fitzgerald Photo produced a series of videos for Portland Chiropractic Neurology, a Portland, Maine-based clinic providing uniquely comprehensive treatment that addresses underlying neurological causes for many debilitating and chronic ailments. The videos included instructional, how-to videos, patient testimonials and videos for social media campaigns that we rolled out throughout the year.  

I’m happy to share one video in particular that we’ve now released.    The goal was to provide a welcoming introduction to the clinic and staff for use on their website.   This is a great example of what video does so well:  transporting the viewer into a scene while vividly capturing the mood and feel of the clinic and giving a real sense of the patient experience.    

These kinds of video productions give an opportunity to tell stories that connect and inform in a way that augments and enhances the still imagery we continue to create.  See more of our Maine video productions here.   

Photographing the person, not the title


Maine Governor Janet Mills
© Brian Fitzgerald

One of my favorite projects this past year has been covering the campaign of Maine Governor Janet Mills as she ran for re-election against challenger, former Gov. Paul LePage.   Maine’s first female governor (elected in 2018), Mills faced the Covid pandemic and the resulting, ongoing economic and health impacts.  

I was fortunate enough to accompany her on a visit to her hometown of Farmington, ME, to a child care center, a health clinic, and other locations around Maine.   In the process I met her family and  photographed Maine Senator Angus King, himself a former Maine governor.   

Being on set with the governor for several days over several months,  I was able to see Mills for extended periods of time—when the camera and lights were on but mostly when they weren’t—capturing the kinds of unguarded moments I tried hard to find as a photojournalist.   It was great to catch a glimpse of the person and not just the politician.    It was a good reminder of something I try to keep in mind no matter who I’m working with:  photograph the person, not the title.   

The results, I hope, tell a more complete story of Janet Mills, the person.  It was certainly fun to see the reactions of Mainers and visitors alike when they met her in our travels.   


Maine Governor Janet Mills
© Brian Fitzgerald


Maine Governor Janet Mills
© Brian Fitzgerald


Maine Governor Janet Mills
© Brian Fitzgerald


Maine Governor Janet Mills
© Brian Fitzgerald


Maine Governor Janet Mills
© Brian Fitzgerald

Telling stories in 2023

Portland, Maine
Eastern Promenade with Mt. Washington in the distance, Portland, Maine  @2022 Brian Fitzgerald


As 2022 melts into memory, those of us lucky enough to call Maine home are on the threshold of the coldest, snowiest part of the year. Winter is a time of reflection, of doing the work and preparing for spring and warmer weather to come.   As grateful as I am for the projects and client work that occurred over the past 12 months, I’m even more excited about what’s in store for 2023. 

It’s worth pausing and celebrating the past year.  2022, by the numbers:  40+ clients, 7 videos, 95 shoots on location (and about an equal number in-studio), and 137 shooting days.  It was a busy, busy year, and I’m grateful. 

Given the lag time between when much of my work is produced and when it can be actually shown, I’ll be sharing images from the past 12 months in the coming weeks and months.   One of the biggest evolutions in my work over the past years has been the integration of drone photography and video as well as full video production capabilities.   These tools are important because they enable me to tell stories with even greater impact.    Not every project or story calls for (or needs) video, but I’m excited to now have the option to use a wide variety of storytelling tools—audio, video and stills—that can best create powerful, moving brand stories.    

Over the following weeks and months, I’ll share images and stories that illustrate this point.   Given the nature of my work, there’s often a lag time between when my work is produced and when it can be shown.  I’m excited about doing so and look forward to helping my clients create portraits and stories with impact.  

Don’t Hire Me

Firefighter mowing
© Brian Fitzgerald


This is strange advice, especially coming from a photographer.

It may indeed make sense to hire a professional photographer for your brand.  It just might be that the timing is premature.

Signs that you might be pushing too hard to hire away your problems instead of thinking them through first:

  • False Urgency:  An arbitrary deadline is put in place to pressure you to make a decision before you’re ready to do so.  This may be dictated by the photographer or marketing agency, or other party.
  • Bandwagon Thinking:  Pressure to hire a photographer because it’s  ‘what everyone else is doing’.
  • Inner Voice:  A nagging, growing sense that you’ll have to blow your budget because the shoot wasn’t planned for.
  • Lack of Clarity:  You can’t describe succinctly (in a sentence or two) the types of images you need. Even if you don’t know what specific images you might need, you should have a specific use for the images in mind.
  • Unclear Goals: Are you trying to build brand awareness? Or to sell a service or product? The former has no measurable ROI, the latter does. Each requires a different visual approach and different strategies.

Marketing plans, including hiring a photographer can have a certain momentum that’s hard to stop once begun. Make sure you’re considering the downside as well as the upside associated with hiring a professional photographer. These obviously include the expense of doing so but crucially include the time it takes to plan and execute shoot(s) properly to ensure you get what you pay for.

Colby College: The Lunder Collection


Peter and Paula Lunder, © Brian Fitzgerald


It was my pleasure to meet and photograph two amazing Mainers, Peter and Paula Lunder, a few months ago.  The couple were sitting for video interviews for Colby College, and my task was to photograph them inside the wing of the Colby College Museum of Art that bears their name.  The couple are longtime supporters of Colby College and lifetime members of the board of trustees.  In 2007 they pledged their collection of more than 500 pieces of American art from the 19th through 21st centuries to create the Lunder Collection, where I would be photographing them. 

Meeting and photographing such an interesting couple was the fun part—but it was also necessarily brief.  We’d have less than 20 minutes—perhaps much less—to take several different portraits.  Given the nature of being around priceless art, we were limited in where we could set up and even how much power our lights could emit lest we damage light-sensitive artwork.    We arrived early, formulated a game plan and and set up several different options well ahead of time.   The Lunders were then delayed,  which cut a bit into our planned shooting time.  Thanks to my assistant, Colby student Joseph Bui, we were able to photograph the Lunders—three different setups—inside of the seven minutes remaining to us.

I love the challenge of creating storytelling environmental portraits on location.  Even more, I enjoy meeting people who have dedicated themselves to living lives filled with meaning the way the Lunders clearly have.