Posts tagged editorial portraits

Showcase: Mad Patti Hat Co.

June 14, 2021 0 Comments read Assignments, Blog, Client Work, Editorial, Inspire Maine, Mainers at Work

Mad Patti Hat Co

A couple of months ago, just as the weather was warming up and widespread vaccinations were becoming the norm, I met and photographed Meg Patti, owner of Mad Patti Hat Company, at her studio in Brunswick, ME for the June issue of Down East Magazine.

Meg is a hat maker, which is kind of like saying Tesla is involved in the transportation business. While true, it doesn’t capture the detailed craftsmanship or the unique, one-of-a-kind hats that Patti hand-makes and ships to clients throughout the United States.

Part of her unique process is to ‘age’ each hat, giving each–as she says–their own stories. Lucky for me, that process involves at one stage the strategic application of fire to burn off the wool peach fuzz and create other effects that, once applied, make each hat a one-off instance of wearable art.

The profile is featured in the June, 2021 edition of Down East Magazine. Watch the video below to hear Patti talk about her creative process.

Hatmaker

Maine Gives Back, 2020 Edition

November 10, 2020 0 Comments read Assignments, Blog, Client Work, Editorial, Mainers at Work, On Assignment, On Location

Linda Holtslander, 77, Preble Street Resource Center volunteer. ©Brian Fitzgerald

Fundamentally, making a difference starts with doing something that has an impact on someone else. This may entail something huge and world-changing (think of something like Matt Damon’s Water.Org), but more typically it’s a small kindness, a comment, a small gesture extended from one person to another. Small acts of this sort occur all around us, and they usually remain unseen and unknown except by those directly involved.

That’s why I loved being part of Down East Magazine’s annual “Maine Gives Back” feature published this November. I got to meet and photograph three remarkable Mainers whose efforts are changing the lives of others: 77-year-old soup kitchen volunteer Linda Holtsinger, who despite the pandemic never misses a day of volunteering; Rose Barboza, a mother who decided to create the nonprofit website Black Owned Maine as her contribution to racial and social justice; and Elizabeth McLellan, whose Portland-based nonprofit Partners for World Health distributes donations of needed medical supplies around the world.

Truly one of those assignments that energizes me and makes me feel better about humanity in general. Below are some of my images used in the issue, but read about many others in the November 2020 Down East Magazine feature, “Maine Gives Back”.

Elizabeth McLellan in a warehouse filled with medical supplies destined for countries in need around the world. © Brian Fitzgerald

Rose Barboza, founder of Black Owned Maine. © Brian Fitzgerald

Fighting Cancer with a Warrior Spirit

October 20, 2020 0 Comments read Blog, Editorial, Inspirational, Inspire Maine, On Assignment

Mostly we experience all three in succession—phases, rather than permanent states. That certainly seems to be true of my friend Trevor Maxwell, the founder of Man Up to Cancer, a support network to connect men dealing with the disease.

I’ve known Trevor since we both worked as journalists at the Portland Press Herald, now officially a Long Time Ago. At different points in time and independent of each other we both ended up leaving the paper, and our journalism careers, deciding to strike out on our own—me as a commercial photographer; Trevor as a communications and media consultant.

He discovered, like me, that with age comes inevitable physical changes and health challenges. Unlike me, he was faced with a true monster—a stage IV colon cancer diagnosis in 2018 at the age of 41.

As he related later, the diagnosis hit him hard, with depression so strong on top of the physical sickness that confined him to bed on most days. Eventually, he made a promise to his family that he would get the help he needed to regain his mental and physical health.

Two years later—and despite the Covid-19 pandemic, no less, Trevor launched Man Up To Cancer, along with a podcast that continues to grow and support men who, like Trevor, once felt isolated and alone in their struggle. The company’s howling wolf logo and tagline, “Open Heart, Warrior Spirit” speaks to Trevor’s approach, somewhat unique among cancer support groups that tend to be softer, more feminine and involve pink ribbons.

Clearly, Trevor has decisively moved into a phase of purposeful action, even as he continues treatment for his own cancer.

I photographed Trevor this summer near the grand oak tree that has stood on his family’s Cape Elizabeth property for decades (check out the moving, beautiful tribute created by Roger McCord). I’m inspired by seeing how far Trevor has come and how he’s made it his mission to help others using his own unique talents and voice.

In normal times that would be something special. In 2020, it seems downright heroic.

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Read more about Man Up to Cancer or subscribe to the Man Up to Cancer podcast.

Showcase: The Women of the Maine Fisheries & Wildlife

October 5, 2020 0 Comments read Assignments, Blog, Editorial, Mainers at Work, On Assignment, Showcase

*Michele Watkins, GIS Specialist-Cartographer. © Brian Fitzgerald*

Beginning in 2019, I worked with the great people at the Maine Department of Inland Fisheries & Wildlife (MDIFW) to create location portraits for an ongoing recruitment campaign. These portraits were to feature the game wardens, biologists, educators, cartographers and others who together protect Maine’s wildlife, habitat and the people who enjoy them.

It’s hard to imagine it would be difficult to find people willing to sign up for a job where their office is the great outdoors, but being part of the MDIFW team also means sacrificing physical comfort—especially on winter days spent outside when the thermometer never breaks north of zero degrees. And as with any job in law enforcement, Maine game wardens must confront difficult and dangerous situations, often in remote places.

I spent some very cold days with a few of the MDIFW team members at several locations around central and southern Maine. It was a blast. My favorite kinds of portraits are those that rely on mood, connection and place to create a real moment and tell a story about a person and a place. I hope in some small way that these images successfully do just that. My hope is to capture a sense of each person’s personality while showing the variety of environments they work in—their ever-changing office—day in and day out, in every season of the year.

*Sarah Miller, Maine Game Warden. © Brian Fitzgerald*

*Sarah Spencer, wildlife biologist. ©Brian Fitzgerald*

field biologist — *Sarah Boyden, biologist. © Brian Fitzgerald*

Marine Biologist — *Liz Thorndike, fisheries biologist. © Brian Fitzgerald*

Environmental Portraits: Take it Outside

July 7, 2020 0 Comments read Blog, Client Work, Editorial, On Location, Portraits, Storytelling

© Brian Fitzgerald

This June, after several months of working remotely (almost entirely indoors), I’ve been fortunate to be able to get back to creating new images for my clients. Now that the days are growing warm it’s been the perfect time for my clients to take advantage of the short but beautiful summer season here in Maine by having their commercial portraits done outside.

There are two primary types of portraits I’ve been making. One is an editorial-style environmental portrait, where the setting is an important storytelling aspect of the final image. Context is an important part of this type of portrait, since the background ends up being a secondary subject in the image.

The other portrait type is more of a cinematic headshot portrait, where there is an environmental feel but the focus is entirely on the subject–it’s a great way to photograph a doctor, lawyer or financial professional far from their normal work environs and still make it seem professional and natural to do so.

© Brian Fitzgerald

I’m finding myself taking my studio on the road more and more often, photographing my clients outdoors and on location where conditions may be more changeable and unpredicatable but the results are often more striking. It brings me back to my roots as an Arizona photojournalist, hauling out my Norman 200B flash heads to compete with the sun to make a memorable portrait.

So consider outdoor portraits as an option that could work for your business or brand.

© Brian Fitzgerald

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Certainty in Uncertain Times

March 16, 2020 0 Comments read Blog, Mainers at Work, On Location

During this time of uncertainty, it’s easy to get overwhelmed. Not long ago all of us were still making optimistic plans for get-togethers, projects and trips for the weeks and months to come.

The events of a few short days have changed and challenged our perceptions and plans.

Stuck at home, certain only of our uncertainties, bouncing off of loved ones and compulsively checking our news (and non-news) feeds for scraps of information, we instead learn second-hand from the gossip of others.

What’s clear is that we are all in the same boat. None of us asked for this and the control we have is limited to that which we exercise over ourselves. We have the choice to limit ourselves for the good of the whole. We also have the option to spend some of our now extra time doing things we’ve long neglected—at least, that’s my plan. I’m choosing to look at this upheaval as a gift of time: time to spend with my family; time to reset and plan; time to learn and reflect.

In a few weeks or months when things calm down and normalcy returns, as it surely will, I hope to look back and know that I spent my time the best way I could. Today, I plant a seed for that day.

Have Studio, Will Travel

March 9, 2020 0 Comments read Blog, Shop Talk, Studio, Tools

During my photojournalism career, my ‘office’ was my car, complete with police scanners, reporter’s notebooks, a Domke bag of gear and strobe lights in the trunk. Now, as a commercial and editorial photographer, I’m based out of a studio in downtown Portland (far nicer than most newspapers I called home and with much more gear).

I always imagined two types of photographers existed: studio photographers, usually specializing in portrait or product photography, and location shooters, who travel to clients and whose studio is wherever they happen to be on assignment. Wedding photographers, photojournalists and editorial shooters and architectural photographers are among those for whom an assignment is everywhere but, obviously, a studio.

At heart, I’ll always be an editorial photographer—a storyteller— who is flexible enough to adjust to the changing circumstances of a location shoot but who uses flash and strobes fully, where appropriate. Not a studio photographer, but a photographer with a studio.

When I moved into my first studio over a decade ago, I figured it was mainly to store my gear outside of the home, where it was gradually taking over the basement. I thought I’d meet clients there and that’s about it. But, it turns out that my studio has remained busy because it gives my clients options. When the weather or a location isn’t working out for us, or if we need absolute control over lighting, we have the studio.

My studio now has become just one more tool in my bag and helps me to deliver another option to my clients. I may miss the days when everything I owned could fit in a shoulder bag, but I’d much rather have the flexibility to choose the best approach for my clients—in studio or on location—instead of having my approach dictated by a lack of options.

On location, Old Orchard Beach, ME

Fitzgerald Photo Studio, downtown Portland.

Five Ways to Rock Content Marketing (plus One)

February 24, 2020 0 Comments read Blog, Marketing, Shop Talk

If you’re responsible for marketing at your company (or one-person shop), one single word can induce sweating, bouts of self-doubt and even some wistful headshaking: content. Since the online platforms for content delivery are so ubiquitous, it’s likely any bottleneck in producing consistent, high-quality (and brand-appropriate) content is on the production side (you), not on the delivery side.

So what’s your strategy when it comes to producing and sharing content?

Content isn’t just what you produce—writing (blogs, articles, white papers) and visuals (graphics, images, videos), but also those things you discover, curate and share.

The content you publish might be very slick and professionally-done. It might also utilize unedited smartphone photos, Instagram stories or short video snippets. This kind of grab-and-go visual content is raw, but also authentic, organic and real.

Both types can have a place in your content strategy.

A solid ongoing content approach may include targeted shoots to build up a library of appropriate imagery—of people, processes, places; of faces and evergreen details—that are on brand message. It also involves defining what sorts of ‘raw’ content should be considered, and the triggers and standards for that kind of content.It all starts with an editorial content calendar—whether in the form of a spreadsheet, a physical white board or an actual calendar (digital or physical). On this calendar are listed all of the planned blogs, articles, social media posts and other content planned for the next months or year.

Looking at a blank screen it can be overwhelming, thinking about how to proceed. I start with the easy wins. Here are some strategies that can help you produce great content consistently and take the stress out of the process.

Recurring Content
This is the easiest to schedule. For me, it starts with my end of year wrap-up blog post. I also do a series of assignment showcases that celebrate completed recent projects—usually one a month—and so I just schedule those even if all I can write for some of them is “client highlight”. I can fill in the specifics later. The important part is to fill out my editorial calendar so that I have content each week in the form of blogs and social media posts. For others, it might make sense to tie content to annual events or seasons, like the start of spring or baseball season.

Leverage others’ content
I don’t do all the content heavy lifting myself. I make sure I’m curating interesting content from others. This means commenting on social media posts, sharing content I find valuable, and even allowing guest posts on my sites and platforms.

Behind the Scenes
People love to see the unscripted ‘inner workings’ of an operation. This tends to be the ‘raw’ unpolished stuff. I try to have a stream of visual content that shows me and my team at work, or on location, as part of my mix. This is where some of the more creative, quirky or fun images can go. This is what Seth Godin might refer to as, “showing your scuffed shoes”. I schedule this as well in my calendar.

Evergreen Content
This is content that always stays fresh no matter the season. It can be a quick hit list of tips, a short how-to article or feature. These can be done ahead of time and sprinkled around where needed. Brainstorm and produce this during your slower season and you’ll be ready no matter how busy things become later.

Targeted Shoots
Custom, highly tactical content generation. Coming up with a shot list (including video) and executing with the idea of creating an image library good for specific uses.

I have many clients who hire us for targeted, planned shoots of content meant primarily for social media—these may be less polished, and include a mix of micro-video snippets and images that can be easily shared. Then they spread out these posts over the course of several months so they have plenty of content even during their busier times of year. If you plan ahead, these targeted shoots don’t have to be onerous, time consuming or costly—we strategize with our clients to come up with creative approaches that are fun and fit their brand, whether it’s a restaurant wanting ‘in-situ’ portraits of their dishes or a recycling company wanting “product” shots of the sometimes strange and unusual types of items that end up being processed in their facilities. Often, we help set the strategy that our client’s marketing teams can continue to do themselves in the future in a pinch.

Recommendations and favorites
Recommended lists of books. Favorite peices of software. Best blogs. Top resources for others in your industry. This is a fun way to share your knowledge with others and create a conversation.

Having a balance of polished, high-value content as well as social media-focused content will keep your audience engaged and will help you be successful at actually maintaining the consistency needed to grow your audience.

Have questions about how to make this happen for you and your business? We build custom plans for our client partners and would be glad to discuss whether we’d be a good fit for yours.