Category Client Work

The Funny Farm: Fighting for What Matters

September 24, 2024 0 Comments read Blog, Client Work, Editorial, Mainers, Video

Stories are everywhere—real, human stories about people fighting to find a home, keep one, live their lives, and take care of their families.

I love working with clients who make a real difference. Few organizations have helped change lives the way Pine Tree Legal Assistance (PTLA) has. Founded by Seward “Pat” Brewster in 1966, their nonprofit lawyers—working out of six offices across Maine—provide legal advice and represent low-income Mainers. They work with vulnerable populations, renters, Maine tribes, migrant workers, and many others who need a voice.

Each one of PTLA’s clients have stories.

I’m fortunate to be sharing the story of the Funny Farm—a ragtag group of individuals—including addicts, a former convict and an aging Merry Prankster. They’ve built a family by choice, creating a life together in a threadbare collection of buildings on a rural property in Lowell, Maine. Their story is powerful, as profound as the impact that Pine Tree Legal Assistance has had on their sober living community. If you ask the PTLA lawyers, they’ll shrug and say, “It’s what we do”. To the people who get to keep their homes, it’s everything.

I’m honored to tell this story and highlight the important work PTLA is doing in Maine.

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Understanding Photographer and Videographer Rates

July 31, 2024 0 Comments read Blog, Business, Client Work, Industrial, Shop Talk, Tips

Industrial workers — *© Brian Fitzgerald*

When hiring a photographer or videographer, rates can be confusing. Some photographers don’t provide day rates, while videographers often do. Sometimes you might encounter work-for-hire contracts; other times, you hire someone to create a defined product, such as a 1-2 minute video business profile, priced by the deliverable rather than the time it takes.

To clear up the confusion, here’s a breakdown of some key terms that can help you navigate the hiring process more effectively next time you have a visual project.

Work For Hire (Paying To Own)

What It Is: In a Work For Hire (WFH) arrangement, the client owns the full rights to the visuals from the moment they are created. This is typical when the work is performed by an employee of the company but can apply to independent contractors.

Why It’s Important: The creator relinquishes all ownership and cannot use the work for their portfolio or other purposes without permission. This is crucial for clients who need complete control and ownership of the content, particularly when proprietary or trademarked processes and products are shown. Note that specific legal definitions determine what constitutes WFH, and a contract specifying WFH may not be legally binding if those conditions aren’t met.

Project Rates (Paying For Value)

What It Is: Project rates are a fixed fee agreed upon for the entire scope of work, typically covering pre-production, production, and post-production phases. This is often my preferred pricing method because the focus is on results, not time.

Why It’s Important: This approach ensures a well-defined project scope and clear expectations for both parties. It often leads to more thorough planning and better final results, as the photographer or videographer can focus on specific deliverables. Project rates focus the creative professional on creating the best outcome rather than counting minutes or hours. An experienced photographer may produce the same amount of work as a less-experienced one but in less time. Using a project rate, pricing is based on the end product and rewards the experienced photographer for their efficiency. For my clients, efficiency and minimal disruption to their operations is invaluable.

Product Pricing (Paying For Specific Deliverables)

What It Is: Product pricing refers to a model where the cost is based on the final deliverables rather than the time spent creating them. Examples include a formal business headshot or a 90-second explainer video for a local business.

Why It’s Important: This pricing structure is straightforward and focuses on the value of the end product. Clients pay for the specific images or videos they receive, making it easier to budget and justify.

Day Rates (Paying For Time)

What It Is: Day rates are fees charged by the day (typically 8, 10, or 12 hours), covering the professional’s time on a daily basis regardless of the setups, sessions, or work performed.

Why It’s Important: Day rates might make sense if you value flexibility and budget predictablity, but they encourage scope creep, which can lead to quantity over quality and time over efficiency.

There’s no single “right” way to structure rates. Each type has its advantages and disadvantages. Knowing the difference between them will help you budget and ensure a smooth, successful project. Your visual professional should also be able to explain these terms and why they recommend a particular rate structure so you can make the best possible decision for you and your project.

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Want to discuss an upcoming visual project or want help telling your visual story? Let us know!

On the Campaign Trail with Senator Angus King

June 6, 2024 0 Comments read Assignments, Blog, Client Work, Editorial, Mainers, Mainers at Work, On Assignment

Maine Senator Angus King

It’s election year, which last month led to the opportunity to photograph Independent Maine Senator Angus King for his reelection campaign.

I’m used to hauling gear to handle any lighting situation. This time, though, I was just carrying a couple of cameras and a small off-camera flash. It felt like being a newspaper photojournalist again.

King, an avid photographer himself, wanted candid shots. No assistants, no extra gear. Just natural moments as he met with constituents in Brunswick and Skowhegan. The mission was to travel fast and light, capturing real life as he made multiple stops along the way.

At one point, King left for an emergency dental appointment—reappearing 45 minutes later, ready to go. Soon he was throwing a football with Bowdoin College students at a local park (King was a high school football quarterback). In my book, toughness is scheduling a dental appointment and a photo shoot on the same day.

Eight hours and five locations later, King was still going strong at an event in Skowhegan. It was fun and an honor to spend the day with him and his campaign.

Maine Senator Angus King — © Brian Fitzgerald

Behind the scenes at Sappi’s Somerset Mill

April 23, 2024 0 Comments read Assignments, Blog, Client Work, Industrial, Mainers at Work, On Location, Showcase

*Somerset Mill in Skowhegan, ME for Sappi Global. © Brian Fitzgerald*

Last fall, I collaborated with the marketing team at Sappi North America on Project Elevate—a $418 million upgrade at Maine’s Somerset Mill. They’re overhauling Paper Machine No. 2, expanding its capabilities, all while the mill’s day-to-day operations churn on. Having struggled myself to simultaneously construct my child’s Ikea desk and binge watch TV, I couldn’t help but be deeply impressed by this achievement.

My task was to capture elements of this

massive project over the course of one day. This involved shadowing Sappi N.A.’s president and CEO, Michael Haws, as he toured the bustling construction site. I created environmental portraits of Haws and his team, and photographed him with Sappi workers.

I love creating images in industrial environments like these–while challenging, the opportunities for amazing and dramatic visuals are worth the effort.

Paper Mill — *Somerset Mill in Skowhegan, ME for Sappi Global. © Brian Fitzgerald*

Photographing AI leader Amanda Stent at Colby

January 16, 2024 0 Comments read Assignments, Blog, Client Work, Editorial, Education, Mainers, On Assignment, On Location, Showcase

Female Scientist — *Amanda Stent, inaugural Director of the Colby College Davis Institute for Artificial Intelligence. ©Brian Fitzgerald*

I’m excited to share one of the assignments I did for Colby College recently. This was to photograph Amanda Stent, the inaugural Director of the Davis Institute for Artificial Intelligence at Colby—the first such cross-disciplinary institute at a liberal arts college.

Professor and student discussion — ©Brian Fitzgerald

Stent, a renowned expert in Natural Language Processing (NLP), transitioned from her role as NLP architect at Bloomberg L.P., where she led their AI team. She has authored or co-authored more than 100 papers and is co-inventor on more than 30 patents in NLP. In short, Stent is a big deal in the world of AI, and her leadership of the Davis Institute will allow Colby to fulfill its goal of integrating AI and machine learning into a liberal arts framework.

Luckily, the Colby Campus provided a number of interesting environments for portraits and for interactions with students. It was important to try to give a sense of the academic environment as well as the innovative work being done there at Colby.

A Tradition Forged in Iron

July 25, 2023 0 Comments read Blog, Client Work, Creativity, Industrial, Mainers at Work, On Location, Projects, Video

The artists and craftsmen who call Maine home share a cultural heritage with those who have gone before them. This link to the past is epitomized by Sam Smith, an aptly-named blacksmith who operates several forges across the state as guildmaster of the Maine Blacksmith’s Guild.

Smith and the guild use and teach 19th-century techniques and practices and have an active apprenticeship program. Smith also teaches and works his trade in Germany and Brazil for months each year.

“Preserving the skill set of working iron by hand and not allowing machines to do the work is my mission,” says Smith.

I spent time with Smith last year as part of a larger project on Maine craftsmen and artists and am happy to be able to show it here. Smith was crafting a Brazilian Churrasco BBQ knife with a handle made from Peroba wood reclaimed from a 120-year-old home.

*Brazilian Churrasco Knife, © Sam Smith*

The Business of Life with R.M. Davis

June 6, 2023 0 Comments read Blog, Business, Client Work, Marketing, On Assignment, Showcase, Video

Home-buying couple

In 2022 I had the opportunity to shoot and produce video footage for a fun campaign for a longtime client, R.M. Davis. RMD is a financial advisory firm based in Portland with deep roots. With a 45-year track record of working with wealthy individuals, estates and businesses, they worked with Burgess Advertising & Marketing to create a concept called ‘The Business of Life’. My job was to create images that illustrated the concept; basically a series of vignettes showing transitional moments like college graduation or building a new home as well as individuals and business owners meeting with financial advisors.

Here are a few of the final images as used in the campaign. As is more often the case with my advertising clients, we built the shoots so we could take video footage as well as stills. This was later incorporated into a Business of Life video.

I think the campaign is a powerful example of people- and client-focused marketing that really works.

College Graduate

Industrial business owner

Couple in coastal home

The Art of Location Portraits: Conquering Constraints

May 16, 2023 0 Comments read Blog, Client Work, On Location, Portraits

Throughout my career as a photographer, from my earliest days as a newspaper stringer to the present, one thing has always been necessary: the capacity to create impactful, engaging portraits on location, quickly (if not sooner).

Epic and breathtaking locations lead to epic, breathtaking portraits that incorporate background elements to tell a compelling story. Typically, I’m faced with a problem: how to minimize a busy background and transform it into something less distracting and more aesthetically pleasing. It’s the ability to make cinematic, impactful portraits—often strapped for time and without the ability to see or choose the location—that has served me and my clients best year after year.

The adage goes that if you want more interesting images, shoot more interesting things or places. That’s true. What’s also true is that being a professional photographer means delivering consistent results despite constraints imposed by less-than-interesting locations.

When there is no background, or when it’s too busy or distracting, I try to create more cinematic, shallow-focus images that pop from the background and put the focus where it belongs: on the subject. Knowing how to light creatively and on the go is key, but also so is how to use the advantages of any environment (and there are always some) to the subject’s benefit.

Capturing Reality with Scientist and Innovator Sarah Martinez Roth

May 2, 2023 0 Comments read Client Work, Editorial, Mainers at Work, Portraits, Storytelling

*Sarah Martinez Roth, at Vertex Pharmaceuticals in Boston, MA ©Brian Fitzgerald*

A few months ago, Colby College commissioned me to photograph one of their distinguished alumni, Sarah Martinez Roth. A 2011 Biology graduate, Martinez Roth went on to earn her master’s degree and Ph.D. in tumor biology at Georgetown University.

As a senior scientist at Vertex Pharmaceuticals in Boston, Martinez Roth develops treatments for sickle cell disease and has received the Ainslie Alumni Achievement Award from the Posse Foundation for her work.

My challenge was to capture Martinez Roth immersed in her work within a bustling laboratory. I aimed to reveal that even when working at the forefront of technology, being a scientist still involves hands-on tasks in small labs filled with well-used equipment. I appreciate that the labs she works in are clearly spaces where work happens – far from the pristine, symmetrically gleaming, and unrealistic labs depicted in TV and film. My goal was to integrate as much of that authenticity as possible into her environmental portraits.

Scientist Sarah Martinez Roth — *Sarah Martinez Roth, at Vertex Pharmaceuticals in Boston, MA ©Brian Fitzgerald*

Capturing Spontaneity: Photographing First Lady Jill Biden’s Visit

April 11, 2023 0 Comments read Blog, Client Work, Editorial, Marketing, On Assignment, Showcase

As a longtime newspaper photojournalist, I’ve covered my fair share of visiting dignitaries, from President George Bush (’44) to U.S. Senators and others. But, as I learned the hard way on assignment for the Arizona State University school paper, the State Press, showing up late means the Secret Service won’t let you in, even if you ask really nicely.

So, when I was recently assigned to cover First Lady Jill Biden’s brief visit to Southern Maine Community College for the Maine Community College System, I made sure to arrive early. These events are highly scripted, with an advance team marking out where the media will stand, cordoned off well away from the First Lady. Each photo opportunity has been planned, with impactful visuals virtually guaranteed — as long as you show up on time — from the positions of the people to the carefully-placed American flags.

But, just because the stage is set doesn’t mean there isn’t room for spontaneity. As a photographer, my job was to capture the story and mood of the event, even within the constraints in place. I positioned myself strategically, changed compositions, and varied my lens choice to anticipate and capture those unscripted moments.

The result was a set of images that told a genuine story, full of spontaneous moments that spoke to the human emotions and connections present at the event. As a former newspaper photographer, I’m grateful for the laboratory that experience provided me that still allows me to capture moments even in highly-controlled settings.