Category Assignments

Weaving Art and Function at Heide Martin Studio

June 12, 2024 0 Comments read Assignments, Creating Spaces, Creative, Creativity, Editorial, Mainers, Mainers at Work, On Assignment, On Location, Video

As part of my ongoing Creating Spaces series featuring Maine artists in their working environments, I had the opportunity to work last fall with Heide Martin and her husband, co-founder Patrick Coughlin. The couple operate Rockland, Maine-based Heide Martin Design Studio, creating unique and functional furniture and housewares.

I was drawn to the studio because of the strong sense of style that permeates their work. Working with natural, simple materials available here in Maine, the two produce exquisite pieces of art that happens to double as functional furniture.

In particular, I love how Heide incorporates the art of weaving into many of her pieces, drawing for inspiration from an out-of-print book on traditional weaving patterns, among other sources.

I’m happy to be able to show the video we produced that day, along with a few stills from my visit with Heide and Patrick in their spacious and well-ordered studio.

*Heide Martin and Patrick Coughlin at the Martin Design Studio. © Brian Fitzgerald*

On the Campaign Trail with Senator Angus King

June 6, 2024 0 Comments read Assignments, Blog, Client Work, Editorial, Mainers, Mainers at Work, On Assignment

Maine Senator Angus King

It’s election year, which last month led to the opportunity to photograph Independent Maine Senator Angus King for his reelection campaign.

I’m used to hauling gear to handle any lighting situation. This time, though, I was just carrying a couple of cameras and a small off-camera flash. It felt like being a newspaper photojournalist again.

King, an avid photographer himself, wanted candid shots. No assistants, no extra gear. Just natural moments as he met with constituents in Brunswick and Skowhegan. The mission was to travel fast and light, capturing real life as he made multiple stops along the way.

At one point, King left for an emergency dental appointment—reappearing 45 minutes later, ready to go. Soon he was throwing a football with Bowdoin College students at a local park (King was a high school football quarterback). In my book, toughness is scheduling a dental appointment and a photo shoot on the same day.

Eight hours and five locations later, King was still going strong at an event in Skowhegan. It was fun and an honor to spend the day with him and his campaign.

Maine Senator Angus King — © Brian Fitzgerald

Behind the scenes at Sappi’s Somerset Mill

April 23, 2024 0 Comments read Assignments, Blog, Client Work, Industrial, Mainers at Work, On Location, Showcase

*Somerset Mill in Skowhegan, ME for Sappi Global. © Brian Fitzgerald*

Last fall, I collaborated with the marketing team at Sappi North America on Project Elevate—a $418 million upgrade at Maine’s Somerset Mill. They’re overhauling Paper Machine No. 2, expanding its capabilities, all while the mill’s day-to-day operations churn on. Having struggled myself to simultaneously construct my child’s Ikea desk and binge watch TV, I couldn’t help but be deeply impressed by this achievement.

My task was to capture elements of this

massive project over the course of one day. This involved shadowing Sappi N.A.’s president and CEO, Michael Haws, as he toured the bustling construction site. I created environmental portraits of Haws and his team, and photographed him with Sappi workers.

I love creating images in industrial environments like these–while challenging, the opportunities for amazing and dramatic visuals are worth the effort.

Paper Mill — *Somerset Mill in Skowhegan, ME for Sappi Global. © Brian Fitzgerald*

Photographing AI leader Amanda Stent at Colby

January 16, 2024 0 Comments read Assignments, Blog, Client Work, Editorial, Education, Mainers, On Assignment, On Location, Showcase

Female Scientist — *Amanda Stent, inaugural Director of the Colby College Davis Institute for Artificial Intelligence. ©Brian Fitzgerald*

I’m excited to share one of the assignments I did for Colby College recently. This was to photograph Amanda Stent, the inaugural Director of the Davis Institute for Artificial Intelligence at Colby—the first such cross-disciplinary institute at a liberal arts college.

Professor and student discussion — ©Brian Fitzgerald

Stent, a renowned expert in Natural Language Processing (NLP), transitioned from her role as NLP architect at Bloomberg L.P., where she led their AI team. She has authored or co-authored more than 100 papers and is co-inventor on more than 30 patents in NLP. In short, Stent is a big deal in the world of AI, and her leadership of the Davis Institute will allow Colby to fulfill its goal of integrating AI and machine learning into a liberal arts framework.

Luckily, the Colby Campus provided a number of interesting environments for portraits and for interactions with students. It was important to try to give a sense of the academic environment as well as the innovative work being done there at Colby.

Five Tips For Better Outdoor Portraits

May 23, 2023 0 Comments read Assignments, Blog, Editorial, On Location, Portraits, Storytelling, Tips

well-dressed motorcycle rider © Brian Fitzgerald

Outdoor environmental portraits offer a blend of human emotion and natural beauty and can elevate a simple portrait into a compelling visual story. Whether you’re a pro photographer looking to refine your craft—or you’re in a position to hire one—understanding the dynamics of outdoor portrait photography is key. Here are five things I try to keep in mind:

1. Don’t Fight the Sun (Unless You Know You Can Win)

There’s no way around it: photographing outside in full sun is a big challenge, especially for natural-light photographers. Harsh direct sunlight can cause unflattering shadows, squinting, and overexposure. A classic solution is shooting during the ‘golden hour’ – the time just after sunrise or just before sunset when the light is softer and warmer, which can help to create a magical mood.

Choosing the time of day isn’t always an option, so if you’re planning on doing battle under the blazing noon sun, you’ll have to bring plenty of backup in the form of off-camera flash and reflectors. For example, you might position your subject with their back to the sun, using it as a hair light, and fill in their face with a reflector or flash. You’ll need a firm grasp on balancing ambient and artificial light, but if done correctly, you can create dramatic portraits with impact.

2. Show The Environment

The outdoors provides background options that can complement your subject and tell a deeper story. Storytelling details might also help tell the story of your subject.

Watch out for distracting elements in the frame that may draw attention away from your subject. Use depth of field to your advantage, blurring out the background to keep focus on your subject when necessary.

3. Use Motivated Lighting

Just like in filmmaking, motivated lighting plays a crucial role in photography. The concept refers to lighting that appears to come from a natural source within the scene, like the sun, a lamp, or a fire. This kind of lighting not only looks more natural, but it also helps to tell a story and create a certain mood or atmosphere.

4. Create Rapport

Creating a genuine connection with your subject is vital in any kind of portrait photography, but it’s even more crucial outdoors where there are more variables at play. It’s easy to get caught up in your gear, or dealing with changing light and variables like wind, and to forget about connecting with your subject. Good rapport can help your subject feel comfortable and relaxed, leading to more authentic expressions and poses.

5. Mix It Up

Finally, add variety to your outdoor portraits by mixing up poses, locations, angles, and focal lengths. You might start with wide, non-portrait lens and then work up to a tight headshot with a portrait-length lens. Have your subject look away from the camera as well as towards it. You’re not just after a well-composed portrait; you’re looking to create a mood.

The key to a successful outdoor portrait shoot is adaptability. The natural environment is ever-changing, and so should your approach. The sun might not always cooperate, and your environment will present unexpected challenges or distractions. But with these five tips in mind you’ll be better prepared to capture stunning outdoor portraits that truly tell a story.

Photographing the person, not the title

January 17, 2023 0 Comments read Assignments, Blog, Mainers at Work, On Location

© Brian Fitzgerald

One of my favorite projects this past year has been covering the campaign of Maine Governor Janet Mills as she ran for re-election against challenger, former Gov. Paul LePage. Maine’s first female governor (elected in 2018), Mills faced the Covid pandemic and the resulting, ongoing economic and health impacts.

I was fortunate enough to accompany her on a visit to her hometown of Farmington, ME, to a child care center, a health clinic, and other locations around Maine. In the process I met her family and photographed Maine Senator Angus King, himself a former Maine governor.

Being on set with the governor for several days over several months, I was able to see Mills for extended periods of time—when the camera and lights were on but mostly when they weren’t—capturing the kinds of unguarded moments I tried hard to find as a photojournalist. It was great to catch a glimpse of the person and not just the politician. It was a good reminder of something I try to keep in mind no matter who I’m working with: photograph the person, not the title.

The results, I hope, tell a more complete story of Janet Mills, the person. It was certainly fun to see the reactions of Mainers and visitors alike when they met her in our travels.

© Brian Fitzgerald

New England Hyperbaric Oxygen

April 19, 2022 0 Comments read Assignments, Blog, Client Work, Marketing

We recently completed video production for New England Hyperbaric Oxygen. Hyperbaric Oxygen therapy (HBOT) involves the use of a special pressurized chamber to heal the body. It’s often used for wound healing, but also to treat traumatic brain injuries like concussion from sports or accidents.

We produced a series of videos showing the process at work as well as hearing from patients who continue to use the treatment to great success. In addition, we produced an instructional video for use with patients who use portrable chambers at home. Lastly, we created several short video stories for Instagram, LinkedIn and Twitter so that New England Hyperbaric Oxygen could release those as part of their reveal campaign.

Although the long-form videos will be released later this year, I’m able to share an example of the short, 30-second social media video used for Instagram now.

View this post on Instagram

A post shared by Port. Chiropractic Neurology (@portlandchiropracticneurology1)

Creating a mood with cinematic portraits

April 12, 2022 0 Comments read Assignments, Blog, Editorial, Marketing, On Assignment

As a longtime commercial portrait photographer, I’m thrown into situations where a standard formal portrait isn’t called for. What’s needed is a portrait that focuses on a subject and has a more “cinematic”—a treatment and approach that may feel more ‘movie-like’, using precise lighting and positioning. The result is a dynamic, rich portrait with a contemporary feel that grabs attention.

Showcase: InterMed, PA Portraits

April 5, 2022 0 Comments read Assignments, Blog, Case Studies, Client Work

I’m happy to share some environmental portraits I created recently of new InterMed CEO Roger Poitras, along with his executive team. InterMed is one of Maine’s largest doctor practices and operates primary care facilities in South Portland, Yarmouth and Portland. The assignment was to capture environmental portraits of Poitras that incorporated aspects of InterMed’s landmark Marginal Way building.

InterMed executive leadership team (l-r) Stephanie Peters, Bill Ferentz, Roger Poitras and Stephanie Mills. @Brian Fitzgerald

Tips for great team portraits

March 30, 2022 0 Comments read Assignments, Behind the Scenes, Blog, Education, Marketing

The dreaded group portrait. Just the prospect of wrangling potentially dozens of subjects strikes fear in the hearts of many a photographer and can result in images that recall an old-school wedding party photo.

Team portraits in particular are a challenge for companies whose amazing image is no sooner published than invariably one member decides to quit or retire. Such portraits may have a limited shelf life, then, but still can be a powerful way to convey a mood and feeling around the collective that makes your company successful.

Allowing enough time for the portrait is critical. Lighting—enough to make your team members look great and minimize any distracting details in the background—is a must. Careful posing of team members can make even large groups look manageable: I do this by arranging large groups into smaller clusters of people, typcially no larger than five, placed at varying distances from the lens to create centers of interest. Last, backgrounds are critically important to telling the story of your team and the group being photographed. Keep them simple, graphic and relevant.

You may not be able to control how long your employees will stay with the company, but with some planning you can turn your team portraits into something they’re proud to be a part of.