Posts by Brian

Fitzgerald Photo at upcoming PUG

What is a pug? No, it’s not the curly-tailed, bug-eyed kind. PUGs (Pictage User Groups) are wedding and portrait photographers organized in local groups around the US. Most attendees are customers of Pictage (hence the name), a photo lab that is much, much more.

Local PUG organizer Emilie of Emilie Inc. invited me and several other commercial photographers to take part in a panel discussion at the next gathering, July 15. We’ll be there to show some of our work, discuss questions on things like licensing, etc. and generally have a good time talking shop.

I’m excited because it’s a good opportunity to see colleagues and to meet some new talent. Although we are all photographers, there are notable differences between wedding and commercial photography–not just in terms of subject matter, but also when it comes to things like clientele and workflow. Primarily, we deal with businesses and agencies and wedding photographers work directly with consumers. As such, there are some differing traditions in terms of licensing and use of commercial images that most (but not all) wedding and portrait shooters may not be aware of.

When it all comes down to it, though, we all are creative, motivated, visual people who are lucky enough to make a living doing what we truly love. Looking forward to July!

Announcing: Aurora Photos

Aurora Photos.

I’m pleased to announce that starting last week, I’ve become a contributor to Aurora Photos. What is Aurora? They are a very well-known photo agency that licenses and distribute unique, high-end imagery to clients around the world. They specialize in outdoor adventure, sports and lifestyle imagery and journalism.

Started by National Geographic photographer José Azel, the Portland Maine-based agency features some of the most talented photographers in the world. I’m humbled and excited to be working with Aurora Photos.

Make your photo files immortal

What is a DNG file? Should I shoot RAW? I hear questions like these all the time from photographers and friends. It’s confusing out there, with each camera manufacturer using a different, proprietary type of RAW file. Sometimes the file type changes between cameras of the same manufacturer. How do you ensure that your files are readable years down the road, when that format may be obsolete (many have already come and gone)?

The best answer right now is the Adobe-sponsored format .DNG (Digital Negative). This is a standard supported by Lightroom, Aperture, Adobe Bridge, Photo Mechanic and many other image browsers, catalogs and PIEware. It’s not yet universally supported by the major digital camera manufacturers, but it’s probably just a matter of time before that happens.

It’s a good idea, if you shoot RAW–to either save the original RAW images and then convert your take to DNG, or to convert immediately to DNG and save those as originals (which they technically are). Most professional image browsing software will convert proprietary RAW files to .DNG during the image ingestion process–that is, as the software copies the images from your digital media card and deposits them on a hard drive. If you don’t have a browser software that does this for you, you can download a .DNG converter from Adobe.

For ultimate forward-backward compatibility, add .DNG file conversion to your workflow. Your future self will thank you.

Meet the Maine Roller Derby

I recently worked with the ladies of the Maine Roller Derby on a project that resulted in some great images. I had a lot of fun shooting group and individual images of the group and can’t wait to shoot more of them in August. If you haven’t been to one of their bouts at the Portland Expo….just know: these ladies bring it. Just look at that intensity.


rollerdolls - Images by Brian Fitzgerald

Copyright registration: why it matters

Misconceptions abound when it comes to copyright of intellectual property, especially photography. Photographers typically think that they automatically own the copyright to their work and thus are protected when their images are used without permission. This sense of security–while based in fact–is somewhat misplaced.

A comprehensive discussion of copyright law is a topic for another time. Suffice to say that there are many reasons why professional photographers (those making a living at photography and want to continue to do so in the future) should copyright their work: One is that the most you can collect for a copyright infringement is the value of the image itself if the image has not been registered with the US Copyright Office. If a registered work is infringed upon, lawyers fees and statutory damages may be collected. Two, having registered work gives the copyright holder protection and leverage when negotiating disputes with publishers of their work. This can help with resolving slow- or non-paying customer issues.

It’s recommended that any photographer copyright their work prior to distribution or publication. Clients who purchase copyright from photographers (the so-called ‘buy-out’) should consider registering the work they own as well. To find out more about why copyright registration is important, check out the explanation posted on the American Society of Media Photographers (ASMP). It’s easy to register electronically at the US Copyright office. Lastly, there’s a great tutorial for photographers on the ASMP site on registering photography work online.

Flashes of Hope

I’ve been looking forward to July for quite some time now. Only recently, however, did I get official word that I’d be part of this year’s Flashes of Hope event at Camp Sunshine in Casco, Maine. Hundreds of professional photographers from around the country donate their time and talent to take portraits of children with cancer and other life-threatening illnesses, mostly at hospitals. The images themselves become a cherished gift to children and their families. Last year was my first experience and it was pretty unforgettable.

Local commercial photographer Kevin Brusie organized the Maine event, which takes place at Camp Sunshine in July and in August. I’m honored to be a part of this group, which besides Kevin Brusie includes Jeff Stevensen, Fred Field, Bill Truslow, Dean Abramson and Scott Dorrance.

Reach for branding success

“Branding” is one of those words that seem to be applied to everything, and with good reason. Every bit of text, every graphic, every image that conveys both positive and negative information about your company or your person is affecting your ‘brand’.

Are you still using that two-year-old portrait to represent you or your business? Worse, are you a brand fanatic when it comes to your website and printed materials but have a Facebook page featuring you holding a beer at last July’s block party?

Now more than ever, brands need to be professional and consistently applied. You need to look your best wherever on the Internet that Google directs your potential clients–and competitors.

Any business or individual wanting to have an immediate, positive impact to their branding should analyze their brand’s visual footprint around the internet and then devise a plan to prop up the places where their brand might show some wear. This process can be as simple as getting an updated portrait or other images that gets systematically applied.

Several of our clients update their portraits up to six times a year, keeping things fresh, professional and always new.  While that may not be your cup of tea,  revisiting your visuals annually or every other year is a good idea.

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What a candidate can teach us about brand

Everyone who relies on Facebook and other social media sites to market their brand and news needs to keep things fresh. That’s why I enjoy working with the McGowan for Maine campaign. I did some work with them in December and got some portraits of an active-looking Pat McGowan at his Hallowell home. Back then, the entire campaign could fit around his kitchen table. Things have changed, and he’s worked hard to get to the point he is at now. Trouble is, a portrait showing a foot of snow doesn’t fly when the thermometer is knocking on 90 degrees. So, we got a whole new round of portraits and other images for the campaign that’ll work well for them for a long time to come. It’s been great working with McGowan…but how does he get the energy?

Pat McGowan of McGowan for Maine

Give your business brand image an overhaul


There’s a tagline at the bottom of my business card: “Image Matters”. Sounds obvious, right? Still, too often, many businesses who take such great care to take care of customers, or to produce a great product or service neglect to attend to their visual brand image. One of the best pieces of advice I ever got when first launching my own business was to develop a good relationship with a good designer. I have, and I know many others I trust and like as well. This decision has made my life easier and continues to bring me clients. In short, these visual professionals make my brand into something that is consistent and professional. Now I’m free to do what I do best–take great images for my business clients.
Businesspeople often assume that custom photography of the sort that is commissioned and shot specifically for their needs is too expensive. But you don’t necessarily need a big wallet to have the same quality images that you see used by Bangor Savings Bank, L.L. Bean, or other large to medium-sized companies. Working with an experienced business photographer who you like, who understands your industry and who can help you plan the best usage for your images can be a rewarding experience and one that is affordable. It’s possible to get an affordable image library of custom stock imagery created for your company’s use for years to come.
So when I see small companies and business individuals settling for less-than exciting visuals, or generic stock images, I want to tell them: Image Matters!