“Branding” is one of those words that seem to be applied to everything, and with good reason. Every bit of text, every graphic, every image that conveys both positive and negative information about your company or your person is affecting your ‘brand’.
Are you still using that two-year-old portrait to represent you or your business? Worse, are you a brand fanatic when it comes to your website and printed materials but have a Facebook page featuring you holding a beer at last July’s block party?
Now more than ever, brands need to be professional and consistently applied. You need to look your best wherever on the Internet that Google directs your potential clients–and competitors.
Any business or individual wanting to have an immediate, positive impact to their branding should analyze their brand’s visual footprint around the internet and then devise a plan to prop up the places where their brand might show some wear. This process can be as simple as getting an updated portrait or other images that gets systematically applied.
Several of our clients update their portraits up to six times a year, keeping things fresh, professional and always new. While that may not be your cup of tea, revisiting your visuals annually or every other year is a good idea.