What a candidate can teach us about brand

Everyone who relies on Facebook and other social media sites to market their brand and news needs to keep things fresh. That’s why I enjoy working with the McGowan for Maine campaign. I did some work with them in December and got some portraits of an active-looking Pat McGowan at his Hallowell home. Back then, the entire campaign could fit around his kitchen table. Things have changed, and he’s worked hard to get to the point he is at now. Trouble is, a portrait showing a foot of snow doesn’t fly when the thermometer is knocking on 90 degrees. So, we got a whole new round of portraits and other images for the campaign that’ll work well for them for a long time to come. It’s been great working with McGowan…but how does he get the energy?

Pat McGowan of McGowan for Maine
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