![](https://blog.fitzgeraldphoto.com/wp-content/uploads/2024/04/Sappi_Somerset_by_Brian_Fitzgreald.jpg)
Last fall, I collaborated with the marketing team at Sappi North America on Project Elevate—a $418 million upgrade at Maine’s Somerset Mill. They’re overhauling Paper Machine No. 2, expanding its capabilities, all while the mill’s day-to-day operations churn on. Having struggled myself to simultaneously construct my child’s Ikea desk and binge watch TV, I couldn’t help but be deeply impressed by this achievement.
My task was to capture elements of this
![](https://blog.fitzgeraldphoto.com/wp-content/uploads/2024/04/Sappi_Somerset_03_by_Brian_Fitzgreald-620x413.jpg)
massive project over the course of one day. This involved shadowing Sappi N.A.’s president and CEO, Michael Haws, as he toured the bustling construction site. I created environmental portraits of Haws and his team, and photographed him with Sappi workers.
I love creating images in industrial environments like these–while challenging, the opportunities for amazing and dramatic visuals are worth the effort.
![Paper Mill](https://blog.fitzgeraldphoto.com/wp-content/uploads/2024/04/Sappi_Somerset_02_by_Brian_Fitzgreald-751x500.jpg)
![](https://blog.fitzgeraldphoto.com/wp-content/uploads/2024/04/Sappi_Somerset_04_by_Brian_Fitzgreald.jpg)