Kind words and fun spaces…

Commercial photographers operate in a world without a lot of immediate positive feedback. When a client likes what you’ve done, they’re less apt to say anything than if you’ve not met expectations. It’s hard to talk about your work as well, since you may have to wait until the images are used or published by the client. That’s why it’s been a fun week at Fitzgerald Photo HQ.

A couple of our images were published in the current, October issue of Portland Magazine (that’s the space formerly occupied by Via Marketing, above, plus an image of the LEDA (Leslie Evans Design) space in Portland. Nice reproduction! I also got a great recommendation from Pelland Advertising, a firm that is doing work for a client of mine who I really enjoy. It’s lengthy, but I’ll include the entire recommendation. I think it speaks to why an experienced professional photographer is still relevant even in this age of inexpensive digital cameras and cheap (but generic) stock photography:

“Pelland Advertising produces websites and print advertising for small business clients in the travel and tourism industries. Having retired from providing on-location photography as one of our service offerings, I have a demanding eye and extremely high standards. Unfortunately, in these days of Photoshop and forgiving Web resolution standards, when we rely on clients to provide their own photos, we are almost inevitably handed the project’s weakest link.

When a new client in Maine needed on-location photos and waited to beyond the last minute, I helped to review portfolios of local photographers, in an attempt to assist the client in making the right choice. Brian’s portfolio spoke for itself. We downloaded the results of his shoot late last week, and I immediately assured the client that she had made the right choice.

Brian’s work is simply excellent. Each shot is skillfully composed, properly exposed, crisp, and engaging. There is no middle ground when it comes to photography. I frequently hear wannabe photographers describing themselves as “semi-pros”. Brian’s work makes it clear that there is no such standard. There are pros and there are hacks, and Brian is a pro by every standard of measurement. If you need a photographer in Northern New England, I would encourage you to engage Brian’s services. If you are outside of the region, try to persuade him to take on the assignment and cheerfully pay his travel expenses. His work is that good!”

I love it when my clients get more than they expected…and I really love it when I can work with other professionals to provide a complete solution to help solve my clients’ issues.

Shop Talk: Using Adjustment Layers

With Photoshop, it’s easy to go overboard and end up with the equivalent of what we used to call the Hand of God effect.    Any change made to an image alters the bits that make up the file and cannot be reversed once done.

That’s why I love Photoshop’s nondestructive imaging capability using Adjustment Layers.  The idea is that when you make changes to an image, you do so on a separate layer.  This means you don’t make changes to the underlying image file (the background layer) at all, and thus don’t damage the original.  Once you’ve got the file where you want it, you flatten it and make all the changes all at once.

Adjustment layers are a great idea, and are easy to use.  With an image open, go to Layers–> Adjustment Layers.   You’ll have the option to choose tools such as  curves, levels, exposure etc.  When you select a tool and name the layer, you can make changes with the tool that appear to change your image (below).


The change is really only being applied to the adjustment layer, which you can see in your Layers palette.  If one portion of the photo is too bright and I want to darken it, as in my example below, I make the entire photo darker using Curves.

Then I make sure the black square at the bottom of the tool box is set as foreground color (click the two-headed arrow to move the black box above the white one as shown below), and I select the paintbrush tool .  Now when I paint areas of the photo with the brush, I’m actually telling it to remove the darkness I’ve just added to that portion of the image.  In my example, I only want the sky and background to be darker–not the girl.  So I carefully paint around her, varying the brush size and opacity to feather in the changes so they look natural.

If you mistakenly take away too much with the paintbrush, or wander over areas of the image you don’t intend to, you can use the Undo (command + Z) tool to undo the change, or–and this is why I like Adjustment Layers so much–you can add the change back.  You do this by going to the bottom of the toolbar and making the white box set as the foreground color.  This now means that whichever area you paint, you are adding back the changes you made to the adjustment layer (in this case, adding the darkness I applied in step one).  So by alternating the additive (white) and subtractive (black) versions of the paintbrush, I can really craft my adjustments.

There’s no limit to the number of Adjustment Layers you can layer, one on top of the other.  If you don’t like what’s going on with one of your layers, you can always drag that layer (in the layers dialog box) into the trash can and deleting it.

When you’re all done, it’s a good idea to save the entire file as a “master” version of the image–either as a .psd or a .tiff–preserving all the individual layers as they are.   Then, flatten the whole thing to produce your final usable file.  Once you incorporate Adjustment Layers into your workflow, you’ll save time and have better results.

Original image, left and final image after flattening.

Portland commercial photographers present at PUG

This coming Wednesday evening, you’re invited to a presentation/panel discussion featuring myself and several other Portland-area commercial photographers.   Originally set for July, this month’s meeting of PUG (Pictage User Groups) happens September 15 from 7 to 10 pm 7-10p at emilie inc. photography, 227 Congress St., Portland.   PUGs are comprised mainly of wedding and portrait photographers. Most attendees are customers of Pictage (hence the name), a well-known photo lab and photo products company.

Local PUG organizer Emilie of Emilie Inc. invited us to show some of our work, discuss questions on things like licensing, etc. and generally have a good time talking shop.

Also on deck for tomorrow night: Darren Setlow, Zack Bowen, Jeff Stevensen and Trent Bell.  All are very talented shooters in the areas of advertising, architecture and food imagery.   Looking forward to it!

Introducing the Maine Wedding Company

No matter where we’ve lived, my wife Beth seems to wind up right in the thick of things.  She’s a very talented wedding photographer and owner of Blush Imagery–and she seems to know everyone in this town. She’s one of those Connector Types–a person who makes fast friends with people of all kinds and who is always introducing people to others they should know.

So, it wasn’t much of a surprise when, a couple of years ago, Beth brought up the idea of creating a wedding company that would serve and celebrate the many fine folks in Maine’s wedding industry.

Starting from that little seed, her idea has grown (with much tending and care).  I’m so proud to be able to broadcast her initial announcement of the Maine Wedding Company.  You can read more about what she’s up to on her blog, Applying Blush.   (Ahem….She’s looking for testers!)

As easy as 3-2-1: protect your most valuable files now

Hard Drive Failure

A few months ago, my assistant was dutifully burning DVDs from a backup external drive.  The hard drive, just a few months old, was humming along just fine until it simply disappeared from the desktop.  I’ve never had a hard drive fail so completely and without warning.   I took the disc in to Steve Bedell, a friend and systems guru with Network Knowledge.  He cracked the case and spent a day trying to recover the files, to no avail.  It was toast.

Even though all of those files existed elsewhere in my system (meaning nothing was permanently lost), it underlined the need for a more robust backup solution.   As Steve says, it’s not if your hard drive will fail…but when.   He also touts the oft-repeated rule of thumb when it comes to file backups:  have a 3-2-1 strategy.   What’s that?  It simply means that your important files should have three copies, on at least two different types of media (external drive, internal drive, write-once media like CD or DVDs, or cloud-based storage).  The “1” means that at least one copy should be stored offline (not plugged into your computer), preferably off-site in a safe location.

So, here’s my own Simple Simon method, which satisfies the 3-2-1 rule:   All of my image files live on a primary external hard drive plugged in full-time to my computer.  I also have these files in a “working”, or temporary, folder on my internal hard drive.  Everything is backed up to a second external hard drive that is unplugged and kept elsewhere.   Lastly, I burn DVDs of all these files once they are organized into the buckets I keep them in.   So:  three different permanent homes for my files, on two different types of media (external hard drive and DVD), with one copy (an external drive) stored off-site.   In the future I’ll probably explore cloud-based solutions, but right now they’re too slow for my needs.  I also use Time Machine for versioned backups, but I again don’t use this for image files for a variety of reasons.

What’s your solution?  Even if you don’t have a lot of money, a simple system like mine will give you peace of mind the next time you get a blank screen where your computer used to be.

It’s not about the cows. It’s about the people.

When people remark to me that I’m working long hours in my photography business, I usually respond, ‘hey-it beats working for a living’.   The truth is, it’s a lot of work to run a business—but the rewards are also great.   One of my joys is meeting new people and working with some really fantastic clients.

One of my favorites has been MooMilk, short for Maine’s Own Organic Milk Company.  This company is as tough and gritty as they come–formed as a response to being dropped from their conventional milk distributor last year.   The half-dozen organic milk producers comprising MooMilk are small family farms located in central, northern and Downeast Maine.   In addition to producing great-tasting, healthy milk they are running their farms and now, marketing their own product.  It’s not easy, but they are doing it.

In approaching my work with MooMilk, I realized that the idea I wanted to get across was simple:  MooMilk doesn’t come from cows.  It comes from people.  You can see a sampling of photos from my shoots above.   And there’s a great op-ed piece in the Bangor Daily News that speaks to the families that are MooMilk.

Shop Talk: What space are you in?

CIE Chart with sRGB Gamut by spigget.png
CIE Chart with sRGB Gamut (from Wikimedia Commons)

When you get a new digital camera, one of the bewildering number of options available to you in set up is to change the color space:  sRGB, Adobe 1998, or even ProPhoto RGB (only certain cameras).  Each of these has a wider color gamut than the last.  That’s a fancy way to say that they can see many more colors–and thus produce an image with more of the hue subtlety that nature offers.

Then there’s the color space, known as the working color space, that you use when processing an image in Photoshop.  This usually is the color space that the image came in, but you can assign a new working color space just for the purposes of your particular monitor, etc.   More on that in a future post.

Finally, there’s the output color space–the space that you convert your image to just before turning that image out for a client, a printer or for publication on a site.

No matter what color space your image is assigned in-camera or in your photo editing program, make sure to consider converting your image to sRGB if it is intended for web display, for printing at a photo lab or if it is being sent to a client who has a PC (when in doubt, assume the viewer’s computer is a PC!).

Why?  sRGB displays a more limited set of colors, but it’s a color space made for PC screens–and most computers out there are PCs, not 27-inch calibrated Mac screens like mine.

To convert an image to a new color space in Photoshop, go to Edit–>Convert to Profile and choose the sRGB option from the drop-down menu.  If you use Lightroom or other programs, many of them have an “convert to sRGB” option when exporting images.

Paying attention to the color space your photos are captured in and imaged in is important, but it’s equally important to convert to sRGB unless you know that your images are going to an offset printer (CMYK color space) or to someone who has a nice, big Mac computer just like you.  Your images will display better and your clients will be happier, too.

Portland’s own Mad Man

Portland-area fans of the AMC cult-favorite drama Mad Men take heart.  Due to the Mad Men Casting Call contest (a partnership between AMC and Banana Republic), you can get a shot at a guest appearance on the show.  All it takes is some creativity, a camera and a devotion to 1960s-era coolness bordering on the fanatical.

The rules are simple:  visit a Banana Republic to get a ‘Mad About Style Guide’, register, and then submit a photo showing a scene and characters that could fit right into the set of the TV show.   The photo with the highest number of votes when the contest ends on September 6 gets a walk-on appearance and a small shot at being a star.

Dan Routh is creative director of Burgess Advertising & Marketing, one of Maine’s largest ad firms.  He’s also a huge fan of the show, which depicts the life and times of Manhattan ad men in the 1960s.  Having cut his teeth as a New York City advertising art director, Routh knows the subject well.  He also happens to have a trove of period items–from desks to lamps to clunky black telephones–ready to serve as props.   Add to this the desire to take advantage of an opportunity to do a little social media marketing, and this contest was a no-brainer for Routh.

The only thing he had to buy was an $8 pack of Lucky Strikes cigarettes.

Check out Routh’s Mad Men photo and add your vote.

Below, see some of the shoot outtakes, including some wide scenes that include his entire office and the lights we used on the impromptu shoot.    Yes, that’s real cigarette smoke.

From Portland to Portland: 4:33 minutes of fame

Last month I was honored to be among the first participants in a whirlwind cross-country video “road trip” of creatives stretching from Portland Maine to the other Portland, some 2,500 miles away, in Oregon.

The Copyright Alliance is a non-profit organization that believes that copyright protection promotes creativity in any creative endeavor–writers to photographers, filmmakers to poets.  To raise awareness and–let’s be honest here–to get one heck of an ultimate road trip out of it to boot, executive director Patrick Ross is interviewing and videotaping creative types from coast to coast, then posting them on the Copyright Alliance site and on the Copyright Alliance YouTube channel.

Last month, Ross visited me in my Old Port studio where we talked about copyright issues, the value of personal projects and the need for continuing business education.   We had a good, albeit short visit as Ross had two other subjects to interview that day out of state.  I hope he enjoyed his brief visit to Portland, Maine–truly a place where creatives are an important part of the local culture and economy.

You can read the article and see additional videos from Maine and other states as they are posted on the Creators Across America section of the Creative Alliance website.   The work they do should be important to anyone who values the contributions of creative individuals.

The colors are coming

Maine Fall Leaves

Here in Maine, autumn is a pretty special time of year.   The leaves are turning brilliant colors, leaf-peepers on buses are chasing the peak colors as they move from Fort Kent down to Kittery and, somewhere, a photographer is taking killer photos.

A couple of things that I know to be true:  One, the fall is New England’s perfect season–it’s actually quite long, extending right up until late November–and it’s somewhat tourist-free after Labor Day.  This is when Mainers really seem to enjoy their state.  Two, the crisp blue of autumn skies and the aforementioned leaves make it the perfect time for photos that feature the environment…say, environmental portraits or architectural images.  People here are crazy for their fall foliage.  If you don’t believe me, check out the Yankee Foliage site, which tracks the the progression of peak leaf-changing as it marches southward.  They could well be tracking nuclear material in the former Soviet Union for all the detail and seriousness they apply to leaves.  Their obsession is to your benefit.

The problem is, although fall lasts forever here in Maine, those brilliantly-colored fall leaves don’t.  In fact, anyone hoping for beautiful shots displaying some of New England’s finest scenery should be planning on the shoot dates right about now.  I’ve had clients wait until the end of September or October to start setting things in motion only to miss the peak of leaf color due to an employee schedule change, sickness, bad weather or other logistical issues only to find that their visual opportunities have literally fallen away.

So whether you’re taking the images yourself or hiring a pro, start thinking and planning on your best autumn visuals now.