There’s a tagline at the bottom of my business card: “Image Matters”. Sounds obvious, right? Still, too often, many businesses who take such great care to take care of customers, or to produce a great product or service neglect to attend to their visual brand image. One of the best pieces of advice I ever got when first launching my own business was to develop a good relationship with a good designer. I have, and I know many others I trust and like as well. This decision has made my life easier and continues to bring me clients. In short, these visual professionals make my brand into something that is consistent and professional. Now I’m free to do what I do best–take great images for my business clients.
Businesspeople often assume that custom photography of the sort that is commissioned and shot specifically for their needs is too expensive. But you don’t necessarily need a big wallet to have the same quality images that you see used by Bangor Savings Bank, L.L. Bean, or other large to medium-sized companies. Working with an experienced business photographer who you like, who understands your industry and who can help you plan the best usage for your images can be a rewarding experience and one that is affordable. It’s possible to get an affordable image library of custom stock imagery created for your company’s use for years to come.
So when I see small companies and business individuals settling for less-than exciting visuals, or generic stock images, I want to tell them: Image Matters!