When your client is a marketing agency, things tend to get interesting.   I’ve had the fortune to work with a bunch of great creative types at agencies small and large, and I find that collaborating with a talented team of creatives leads to great results.

iBec Creative is a Portland-based web design and development agency that I’ve worked with several times over the years on various client projects—always a fun experience. Recently they hired me to produce creative portraits of their own team for use on their newly-redesigned website.

It’s one thing for a creative agency to choose you to photograph for their clients, and another when being hired to photograph the agency itself. Given the many talented photographers iBec has worked with, I was honored to be asked to help.

iBec already knew the look they wanted: contemporary, fun and with a fashion sensibility.  They opted to be photographed on white seamless in the studio.  The lighting was simple, but purposeful: dramatic and directional, casting shadows on the background. Basically, it was like photographing a fashion shoot, but with less fans, stylists and featuring coders and programmers instead of models.

The idea was to photograph real moments, rather than static, overly-posed formal shots. The team did great (even those who probably don’t love having their photos taken). I love the variety of shots we got, and like the way iBec used them on their site: a black and white grid, overlaid with patterns that reference the areas each member specializes in, from web design and development to application prototyping to digital marketing.  The team page reflects the cool people and personalities that make iBec tick.  See more of the images, below.

To see more of my work, including many more creative portraits–please click here to visit my portfolio site, Fitzgerald Photo.  Thank you!