A lot of what I do these days is destined for web-only use. It seems as though print use is getting less and less, but I like to think of it another way…that print is used when it really matters, and thus the quality of what’s printed—and the images needed for those pieces—is comensurately better. Less, but more.
I like to get involved in these projects early on, or as early as possible. It can be challenging to come in as a photographer once the design has been set by a web team, and then to have to create images that will safely fit into an ultra-cool horizontal web page slider that is 900 pixels wide and (it seems) 2 pixels deep. Of course, that’s when you find out the client wants to shoot full-body portraits, too.
That said, I firmly believe my job as a photographer is to provide solutions—practical, useful and hopefully creatively fulfilling—no matter what stage of the process I’m called in on. It’s never too late to bring some value to my clients even if the train has not only left the station, but is set to arrive in five minutes.
So when local law firm Perkins Thompson wanted to create a variety of team photos for their already-templated site, it was necessary not only to work with their chosen design (fortunately, not 2 pixels tall), but to understand what uses they might have beyond the site. That’s why photographers should and do ask clients a lot of questions about potential future uses of images. I found that they wanted the images for a variety of print ads and other collateral, even though the initial use was for a (very) horizontal web page display. So, the images needed to be flexible enough, in terms of composition, to work for both.
Add to the mix that they have far-flung attorneys who had to be merged into photos together, and it became a logistic challenge.
Here are a few screenshots from their new site–I’m happy with the interaction and group photos we got. All were shoot loose enough to work in print pieces and ads, but with heads and head sizes in a relative horizontal line so they could be used for web ads. Doing so cut down on the chance that my client will have to call me in a year asking for a Photoshop miracle, like turning a head-and-shoulders image into a full-body portrait.
To their credit, Perkins T were great to work with and very patient (candidly, I also love that they were founded by a guy named Widgery “Whisker Bill” Thomas). I’m happy with the results, which feature their teams in a dynamic way that works for them.