A few months ago I had the fun duty of shooting a series of images for an ad campaign for the Portland Pirates hockey club. The campaign, “A Pirate’s Life for Me”, features former Pirates players and current junior Pirates in split-view, in street clothes and in their hockey gear, game faces on. I worked with the crew at Pulp & Wire to create the images, which I photographed in my downtown Portland photo studio. I love how completely the demeanor and look of each player changed so dramatically once the pads and helmets went on. I asked Pirates CEO and former player Brad Church, bottom, to show his game face during the session and he clearly had no problems doing that. I’m just glad I wasn’t a player on the opposing team.