The old adage goes that a single photo is worth a thousand words. When it comes to people photography–the lifestyle, editorial and advertorial work that I specialize in–images have to move beyond a simple, faithful recording of a scene. They have to have voice. They have to speak to the viewer, and convey a concept powerfully.

This is why it’s so important that businesses who really want to connect with potential customers understand that it’s not enough to have a great service or product. You need to show, not tell, why your product or service is so fantastic. You can write about it, but nothing comes close to capturing the authentic experience of your message, product or service as a properly-conceived and-executed image.

That’s where we come in. The most important part of the process is to first discuss how to translate your goals, vision and message into striking images that engage the viewer.

It’s not about pretty pictures. Not really. It’s about finding and expressing your voice–your message–visually.