I recently wrapped up an ad campaign for NAI The Dunham Group in Maine that I’m so happy to be able to share.
If you were to look through my portfolio you’d find…people. Portraits, candid moments, people doing interesting things. I’m often called on to photograph locations and spaces for my clients, as well—everything from straight architectural views to images that show spaces being used—lived in, enjoyed, worked in. While architectural work is technically challenging and I enjoy making images that showcase the feel and mood of a space, I loved this campaign for The Dunham Group because it humanizes the spaces in a unique way.
The concept was to photograph marque properties in the Portland, Maine area in a way that showed how they integrate into the neighborhoods around them. Instead of focusing on the buildings themselves, my idea was to show the way life—people—flowed around them. The structures ended up being a key element of each image, but they served more as the backdrop to the activity and life that was the real focus of the image. I worked with East Shore Studio and Print to conceive of and execute the plan, which involved shooting hundreds of images of the spaces and then compositing them together in an interesting way.
From my perspective, the results achieve the main goal of any image I make: to convey a certain feeling and a sense of context and connection. Doing so takes an image from just a static ‘beauty’ shot to something that tells a compelling story.
Here are a couple of the images from the now-complete campaign. Enjoy!