Category Blog

The Business of Life with R.M. Davis

June 6, 2023 0 Comments read Blog, Business, Client Work, Marketing, On Assignment, Showcase, Video

Home-buying couple

In 2022 I had the opportunity to shoot and produce video footage for a fun campaign for a longtime client, R.M. Davis. RMD is a financial advisory firm based in Portland with deep roots. With a 45-year track record of working with wealthy individuals, estates and businesses, they worked with Burgess Advertising & Marketing to create a concept called ‘The Business of Life’. My job was to create images that illustrated the concept; basically a series of vignettes showing transitional moments like college graduation or building a new home as well as individuals and business owners meeting with financial advisors.

Here are a few of the final images as used in the campaign. As is more often the case with my advertising clients, we built the shoots so we could take video footage as well as stills. This was later incorporated into a Business of Life video.

I think the campaign is a powerful example of people- and client-focused marketing that really works.

College Graduate

Industrial business owner

Couple in coastal home

Dirty Jobs, Good Pay: Photographing Blue Collar Workers

May 30, 2023 0 Comments read Blog, Editorial, Industrial, On Assignment, On Location

It’s hard to miss the rising star of blue-collar work in this world reshaped by a pandemic and advancements in artificial intelligence (A.I.). Anyone struggling to hire a plumber, a carpenter or other tradesman since 2020 has seen the effects of this first-hand. Previously overlooked as somehow ‘less than’ white-collar jobs, blue-collar work has become a beacon of resilience and growth, sustaining the economy amidst major layoffs in the tech industry, as reported by Business Insider.

The reason for this is clear: blue-collar roles, which are often hands-on, technical, and require plenty of problem-solving skills, resist replacement by automation or outsourcing. They are firmly rooted in the physical world, characterized by their tangibility and practicality.

This sense of authenticity and grit is what continually draws me to photograph people who work with their hands. There’s a strong sense of narrative within these images, both of resilience and tenacity. I am inspired by their skill, focus, and commitment to doing the job right.

My goal is not merely to capture an image, but to pay tribute to the meticulous nature of blue collar work and its practical impact on our daily lives. Whether it’s the skilled hands of a carpenter shaping a piece of furniture, or the attentive gaze of a mechanic resurrecting an old car, each image tells a story of profound usefulness and necessity.

In our post-pandemic world, tradespeople are more than just workers. They are keepers of a time-honored tradition of skilled American labor. Their work stands as a testament to our collective ability to adapt, persevere, and endure.

Automotive Technicians — *© Brian Fitzgerald*

Industrial Worker — *© Brian Fitzgerald*

Five Tips For Better Outdoor Portraits

May 23, 2023 0 Comments read Assignments, Blog, Editorial, On Location, Portraits, Storytelling, Tips

well-dressed motorcycle rider © Brian Fitzgerald

Outdoor environmental portraits offer a blend of human emotion and natural beauty and can elevate a simple portrait into a compelling visual story. Whether you’re a pro photographer looking to refine your craft—or you’re in a position to hire one—understanding the dynamics of outdoor portrait photography is key. Here are five things I try to keep in mind:

1. Don’t Fight the Sun (Unless You Know You Can Win)

There’s no way around it: photographing outside in full sun is a big challenge, especially for natural-light photographers. Harsh direct sunlight can cause unflattering shadows, squinting, and overexposure. A classic solution is shooting during the ‘golden hour’ – the time just after sunrise or just before sunset when the light is softer and warmer, which can help to create a magical mood.

Choosing the time of day isn’t always an option, so if you’re planning on doing battle under the blazing noon sun, you’ll have to bring plenty of backup in the form of off-camera flash and reflectors. For example, you might position your subject with their back to the sun, using it as a hair light, and fill in their face with a reflector or flash. You’ll need a firm grasp on balancing ambient and artificial light, but if done correctly, you can create dramatic portraits with impact.

2. Show The Environment

The outdoors provides background options that can complement your subject and tell a deeper story. Storytelling details might also help tell the story of your subject.

Watch out for distracting elements in the frame that may draw attention away from your subject. Use depth of field to your advantage, blurring out the background to keep focus on your subject when necessary.

3. Use Motivated Lighting

Just like in filmmaking, motivated lighting plays a crucial role in photography. The concept refers to lighting that appears to come from a natural source within the scene, like the sun, a lamp, or a fire. This kind of lighting not only looks more natural, but it also helps to tell a story and create a certain mood or atmosphere.

4. Create Rapport

Creating a genuine connection with your subject is vital in any kind of portrait photography, but it’s even more crucial outdoors where there are more variables at play. It’s easy to get caught up in your gear, or dealing with changing light and variables like wind, and to forget about connecting with your subject. Good rapport can help your subject feel comfortable and relaxed, leading to more authentic expressions and poses.

5. Mix It Up

Finally, add variety to your outdoor portraits by mixing up poses, locations, angles, and focal lengths. You might start with wide, non-portrait lens and then work up to a tight headshot with a portrait-length lens. Have your subject look away from the camera as well as towards it. You’re not just after a well-composed portrait; you’re looking to create a mood.

The key to a successful outdoor portrait shoot is adaptability. The natural environment is ever-changing, and so should your approach. The sun might not always cooperate, and your environment will present unexpected challenges or distractions. But with these five tips in mind you’ll be better prepared to capture stunning outdoor portraits that truly tell a story.

The Art of Location Portraits: Conquering Constraints

May 16, 2023 0 Comments read Blog, Client Work, On Location, Portraits

© Brian Fitzgerald

Throughout my career as a photographer, from my earliest days as a newspaper stringer to the present, one thing has always been necessary: the capacity to create impactful, engaging portraits on location, quickly (if not sooner).

Epic and breathtaking locations lead to epic, breathtaking portraits that incorporate background elements to tell a compelling story. Typically, I’m faced with a problem: how to minimize a busy background and transform it into something less distracting and more aesthetically pleasing. It’s the ability to make cinematic, impactful portraits—often strapped for time and without the ability to see or choose the location—that has served me and my clients best year after year.

The adage goes that if you want more interesting images, shoot more interesting things or places. That’s true. What’s also true is that being a professional photographer means delivering consistent results despite constraints imposed by less-than-interesting locations.

When there is no background, or when it’s too busy or distracting, I try to create more cinematic, shallow-focus images that pop from the background and put the focus where it belongs: on the subject. Knowing how to light creatively and on the go is key, but also so is how to use the advantages of any environment (and there are always some) to the subject’s benefit.

© Brian Fitzgerald

Hiring a Drone Photographer? Consider This First

April 25, 2023 0 Comments read Blog, Drone, Marketing, Shop Talk, Tips, Tools

Casco Bay Tugboat — *The tug Peggy Winslow passes Spring Point Ledge Light near Southern Maine Community College. © Brian Fitzgerald*

In the ever-changing world of drone photography, regulations and requirements are constantly updated. The FAA’s remote ID rule, set to take effect in September 2023, mandates that most drones in US airspace possess remote identification capabilities for safety and compliance. Drone pilots can meet these requirements by operating a drone with built-in broadcast capability, using an add-on remote ID broadcast module, or flying non-compliant aircraft exclusively at FAA-recognized identification areas (FRIAs)

As drone operators adapt to these changes, it’s crucial to ensure your chosen drone pilot can legally operate commercial flights. But that’s just the beginning. Here are five essential points to consider when hiring a drone photographer:

FAA Part 107 Certification: Ensure the drone pilot holds a current FAA Part 107 Certification, proving their knowledge of airspace regulations and safety procedures.
Insurance Coverage: Accidents happen. Make sure the photographer is insured to protect both parties.
Experience and Portfolio: Assess the photographer’s experience in your project type and review their portfolio to evaluate their style and proficiency.
Equipment and Capabilities: Inquire about the drone, camera, and stabilization systems used to determine their ability to deliver the desired quality.
Safety and Compliance Procedures: A responsible photographer will obtain necessary waivers, follow local regulations, and prioritize safe operation, including having a safety plan and visual observers when needed.

Address these five points to minimize risks and find a drone photographer who expertly navigates both the skies and the rules that govern them.

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Looking to incorporate aerial video or stills into your content marketing? We’d love to help!

Inside Northeast Air’s Hangar: Mechanics at Work

April 18, 2023 0 Comments read Behind the Scenes, Blog, Industrial, Mainers at Work, On Assignment

Aircraft Mechanics — *© Brian Fitzgerald*

I’m happy to share images made during a recent shoot with Northeast Air, a company operating out of the Portland Jetport. They specialize in providing ground handling, aircraft maintenance, fueling, and concierge services to travelers from around the globe.

The objective of this shoot was to capture images of Northeast Air’s skilled mechanics performing routine work on a Pilatus turboprop aircraft, located in the company’s maintenance hangar at the Jetport.

As an experienced editorial and commercial photographer, I’ve spent my career documenting technical and skilled labor like this. The inherent challenge is to focus on the individuals involved in the work, rather than solely on the impressive machinery they operate and maintain.

I love that my clients recognize that, at the core, they’re in the people business. They’re eager to celebrate their employees and give you a glimpse of what goes on behind the curtain—or, more correctly, what’s happening in the hangar.

Aircraft Mechanic — *© Brian Fitzgerald*

Interested in telling your brand or company’s story? Let us know how we can help!

Capturing Spontaneity: Photographing First Lady Jill Biden’s Visit

April 11, 2023 0 Comments read Blog, Client Work, Editorial, Marketing, On Assignment, Showcase

As a longtime newspaper photojournalist, I’ve covered my fair share of visiting dignitaries, from President George Bush (’44) to U.S. Senators and others. But, as I learned the hard way on assignment for the Arizona State University school paper, the State Press, showing up late means the Secret Service won’t let you in, even if you ask really nicely.

So, when I was recently assigned to cover First Lady Jill Biden’s brief visit to Southern Maine Community College for the Maine Community College System, I made sure to arrive early. These events are highly scripted, with an advance team marking out where the media will stand, cordoned off well away from the First Lady. Each photo opportunity has been planned, with impactful visuals virtually guaranteed — as long as you show up on time — from the positions of the people to the carefully-placed American flags.

But, just because the stage is set doesn’t mean there isn’t room for spontaneity. As a photographer, my job was to capture the story and mood of the event, even within the constraints in place. I positioned myself strategically, changed compositions, and varied my lens choice to anticipate and capture those unscripted moments.

The result was a set of images that told a genuine story, full of spontaneous moments that spoke to the human emotions and connections present at the event. As a former newspaper photographer, I’m grateful for the laboratory that experience provided me that still allows me to capture moments even in highly-controlled settings.

Master your Content Calendar in 5 Steps

April 4, 2023 0 Comments read Blog, Business, Marketing, Tips

Ready to level up your content game? Craft a killer content calendar to keep your audience hooked. Streamline content creation, ensure a steady flow of engaging material, and support your brand’s marketing objectives with these five steps.

Set Goals, Win Big: Nail down your content goals from the get-go. Targeting brand awareness, social media engagement, or website traffic? Your objectives guide your content, and professional photography and videos will make it pop.
Themes and Topics, Front and Center: Jot down themes and topics that resonate with your audience. Align them with your brand, industry, and target interests (yes, we can help with that!). A bit of preparation guarantees a stream of impactful photo and video projects.
Variety is Key. Mix it up: Combine evergreen, timely, and promotional content. Showcase your brand’s different facets and keep your audience coming back for more.
Schedule Like a Pro: Map out your content release schedule. Consider the best days, times, and platforms for each post. Advance planning means you have time for targeted photography and video shoots, ensuring high-quality visual assets to accompany your content. Three planning tools we’ve used here at Fitzgerald Photo—good for individuals and for teams—include Trello, Asana and Google Workspace (formerly G Suite).
Adapt and Thrive: There’s no ‘set it and forget it’. Review and update your editorial calendar regularly. Analyze past content, tweak your approach, and plan for new projects. A dynamic calendar helps you stay aligned with your marketing goals while generating demand for the things you do and the ‘stuff’ you sell.

Follow these five steps to create an unbeatable content calendar. Your audience will be captivated, and your well-crafted and thought-out visuals will get the attention your brand deserves.

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Show off your brand personality

March 28, 2023 0 Comments read Blog, Client Work, Marketing, Showcase

How can brands show off their unique personalities? One way is by showcasing the people who together make the company special. Over the past few years, I’ve been working with Port Property and the creative team at Longfellow Communications to capture personality portraits of their employees.

As an operator of rental and commercial properties in Maine and North Carolina, Port Property’s staff interacts with their clients on a daily basis. They are, essentially, the company brand. When Port Property decided to rebrand a few years ago, they opted for two styles of staff portraits: one, a more traditional headshot portrait and the other that aimed to capture the personality of each person in a unique way. They asked each person to bring some physical item signifiying their answer to the question, “Home is…..”. Everyone on the team—accountants, property managers and the maintenance crew—took part.

The result is far from the typical corporate portrait. Instead, it reveals real people, with real lives, and gives the company a dynamic and fun vibe.

I had a lot of fun doing this ongoing project and think it’s a simple but impactful way to impart a human touch to a company brand.

Visual trends of 2023: Reality and virtual reality

March 21, 2023 0 Comments read Blog, Education, Marketing

It seems like 2023 has just started, and already visual arts world is evolving at a blistering pace. Whether through impactful imagery or storytelling video, content marketers have to work hard to stay ahead of the curve.

At a time of low institutional trust and with the rise of ai tools, authenticity is critical when it comes to visual content. According to a report from Adweek, audiences now crave genuine and relatable imagery that reflects real-life experiences rather than highly curated and polished content. Photographer Annie Leibovitz famously said, “A thing that you see in my pictures is that I was not afraid to fall in love with these people.” This quote epitomizes the importance of capturing raw emotions and connections in today’s visual content.

Another significant trend is the growing demand for immersive experiences. In a recent article from Forbes, virtual and augmented reality technologies are increasingly being used to create visually engaging content. Content marketers should focus on incorporating these cutting-edge technologies into their visual strategy to stay ahead of the curve and provide memorable and immersive experiences for their audiences.

Sustainability is also trending with the visual arts, with both photographers and videographers incorporating eco-friendly practices into their work. This trend reflects a growing global awareness of environmental issues and the desire to create visual content that respects the planet. Content marketers can leverage this trend by showcasing brands’ sustainable efforts through visually compelling narratives and engaging storytelling techniques.

Lastly, the trend of minimalism and simplicity, also referred to as ‘antibranding‘ is growing. As consumers are bombarded with content daily, the power of striking, minimalistic visuals has become even more apparent. By focusing on clear, concise messaging with strong visuals, content marketers can make a lasting impression on their target audience.

Content marketers should keep a close eye on these visual trends of 2023 to ensure their photography and video content remains relevant and appealing. By embracing authenticity, leveraging immersive technologies, promoting sustainability, and capitalizing on minimalism, they will be better positioned to capture their audience’s attention and drive meaningful engagement.

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