This past week marked the launch of one of the coolest sites I’ve seen in a long time.   The new InterMed website also happens to be locally designed, by Kemp Goldberg Partners, with original photography taken over the course of the past six months or so.    Beginning back in the fall of 2011, I was fortunate to work with KG’s talented crew to make it all happen.

The approach the KG team took was to photograph the doctors and other medical staff in a very casual, environmental style that both made them feel comfortable and allowed for personalities to come through.   These portraits are accompanied by a bio written by each person.  The result is warm, personal and compelling.   It was great working with each of these people, who had to endure my pleas for ‘just one more shot.’    The visual centerpiece of the site are the images of doctors and staff interacting with each other and with patients, along with views highlighting the beautiful Marginal Way InterMed building.   The first thing a visitor to the site sees are documentary shots of patients and their families whose lives have been impacted in positive ways by their InterMed doctors.  Shot in the moment, these vignettes illustrate well the InterMed creed, “Care without compromise”.