Posts tagged maine photographer

From Cartoons to Glass: A Creative Maine Journey

 

Maine Glassblower David Jacobson
David Jacobson, Glassblower, Belfast, Maine. © Brian Fitzgerald

David Jacobson was a freshman majoring in telecommunications at Kent State University in Ohio when he happened upon an outdoor glassblowing demonstration. “I knew at that moment that was something I needed to do,” he said.

It took a few years—and a few colleges—but Jacobson did end up studying for an MFA in glassblowing. He also became a professional editorial cartoonist for a Gannett newspaper in New York, where he is from, spending his career cartooning for various publications and with a full-time syndicated cartoon with United Media. Still, he found himself taking more glassblowing classes on the side. “Things were going well there. Yet it turned out that my cartooning supported my glass habit,” said Jacobson.

By 2003, Jacobson’s glass art was selling in galleries. He relocated to Montville, Maine that same year and did what Mainers do: cobbled together an income,  by running a glass studio and a house-painting business.

Maine Glassblower David Jacobson
David Jacobson, Glassblower, Belfast, Maine. © Brian Fitzgerald

He rebuilt his 200-year-old barn into a glass studio. “There was a lot of hard work, a lot of doubt, and a lot of moments thinking, ‘I’m the biggest idiot in the world.’ But the passion was always there and fortunately, the talent was always there too. I just kept meeting the right people and kept saying yes.”

Saying yes is what led Jacobson to co-found a studio with artist Carmi Katsir as part of the Waterfall Arts in Belfast. They built out the studio using much of Jacobson’s equipment from his old studio, adapting it to run off of vegetable oil and electricity—one of just a handful in the US. Now, Jacobson produces his own work and, together with Katsir and others, teaches hot glass classes to the public and to Belfast high school students.

David Jacobson, Glassblower, Belfast, Maine. © Brian Fitzgerald

 

David Jacobson, Glassblower, Belfast, Maine. © Brian Fitzgerald

Of the studio, owned by Waterfall Arts, Jacobson says that he’s grateful. “It allows me to do work that makes me the happiest I’ve ever been.”

As a creative business owner, Jacobson was used to being a lone wolf but is excited by the community aspect of the Waterfall Arts Glassworks. “One of the greatest assets of glassblowing is that it is community-oriented. People are trained to work with someone. So to come into this community situation is thrilling. It’s affected my work in that it’s given me great enthusiasm to try new things,” Jacobson said.

“It’s beyond any kind of vision that I ever had.”

David Jacobson, Belfast, Maine ©Brian Fitzgerald

 

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Find out more about the Waterfall Arts Glassworks or to sign up for a class at the only public-access glassblowing studio in Maine. 

Creating Spaces is a project that explores the connection between Maine artists and craftsmen and their physical workspaces—places that are often hallowed grounds of creativity and solitude, far from the public eye or the gallery.

A Tradition Forged in Iron

 

The artists and craftsmen who call Maine home share a cultural heritage with those who have gone before them.  This link to the past is epitomized by Sam Smith, an aptly-named blacksmith who operates several forges across the state as guildmaster of the  Maine Blacksmith’s Guild.

Smith and the guild use and teach 19th-century techniques and practices and have an active apprenticeship program. Smith also teaches and works his trade in Germany and Brazil for months each year.

“Preserving the skill set of working iron by hand and not allowing machines to do the work is my mission,” says Smith.

I spent time with Smith last year as part of a larger project on Maine craftsmen and artists and am happy to be able to show it here.  Smith was crafting a Brazilian Churrasco BBQ knife with a handle made from Peroba wood reclaimed from a 120-year-old home.  

 

Brazilian Churrasco Knife, © Sam Smith

Lessons Learned hiking the Great Barrier Reef

Brian Fitzgerald
© Brian Fitzgerald

Back in the cold dark of January I made a resolution to trek at least 2023 miles this year. The primary goal was to train for a five-day backpacking trip to Iceland in 2024. But it also seemed a surefire way to spend more time outdoors, another goal.

Crunching the numbers, I saw I had to average about 5.5 miles per day. Easy on a sunny day, tougher during New England’s infamous cold, hot, or rainy days. It often meant fragmenting the daily goal into multiple smaller walks, while braving snow or puddles. Surprising to me at times, I’ve managed to stay on track.

By last weekend I surpassed 1200 miles; the same distance, end to end, as Australia’s Great Barrier Reef. In East Coasters terms, it’s the equivalent of a New York to Miami road trip. Or—per Google—the width of the Roman Empire in its heyday.

All it took was daily dedication. Here are a few insights, gleaned from the miles traveled so far.

Consistency is King: Author and speaker John Maxwell once said, “Small disciplines repeated with consistency every day lead to great achievements gained slowly over time.” Walking just a few miles daily may seem insignificant, but in a few months, those snowball into something noteworthy. Consistency morphs a goal into a habit that then pays compounded dividends.


Rise Early for the Win: Even on short, frosty days, I tried to squeeze in a walk before breakfast or school runs. On such days, I often surpassed my goal early in the day seemingly without effort. Whenever I skipped this routine, I found myself walking by headlamp after dinner, my family of skeptics warm and snug at home.


Healthy, Inside Out: The benefits of this simple exercise routine are remarkable. A good pair of shoes and a weighted pack are all it takes to feel fitter, evidenced by my newfound ease with hills and stairs.


Observing the Unseen: Slowing down has made me a keen observer. The city and my neighborhood seems more familiar now and I notice details of the landscape and city that seem invisible from the  window of a speeding car.


The Power of Linchpin Habits: My simple walking resolution has snowballed into a catalyst for other resolutions on my list. It’s less a goal and more a linchpin habit, spurring more creative work, better sleep, healthier eating, more family time, and boosted confidence that permeates my work and personal lives. It’s a reminder that success in one area can inspire success elsewhere.


I’m not recommending you try to hike the Great Barrier Reef.  But I hope my experience encourages you to discover a daily linchpin habit with its own compounding effects on your life.

 

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First, Give Value

Dairy farmer with cow and son
© Brian Fitzgerald

 

I was raised by Irish Catholics, which might explain why I have a deep-seated belief that anything good in my life must be accompanied by an equal-or-greater amount of suffering.

Not a great belief, as beliefs go.  But here’s one that I’ve found is completely true: if you want to receive  good value or get good results—satisfying assignments, great clients, a good paycheck—then you have to first give great value.

What does ‘value’ mean?  It means doing your best to be remarkable in your work, your attitude, your professionalism. It means that before you offer help, you ask how you can help.  It often means giving more value than others expect.  For photographers, it means going that extra mile on a shoot: looking for an extra angle, taking creative risks and pushing for something different once you’ve satisfied your client’s stated needs.  Sometimes you’ll end up with images that surprise you and delight your client.

If you consistently do this and have the attitude of giving more than you are getting, you’ll find—like I have—that you get an amazing amount of value in return.

It starts with you.

The Business of Life with R.M. Davis

Home-buying couple

In 2022 I had the opportunity to shoot and produce video footage for a fun campaign for a longtime client, R.M. Davis.  RMD is a financial advisory firm based in Portland with deep roots.  With a 45-year track record of working with wealthy individuals, estates and businesses, they worked with Burgess Advertising & Marketing to create a concept called ‘The Business of Life’.   My job was to create images that illustrated the concept; basically a series of vignettes showing transitional moments like college graduation or building a new home as well as individuals and business owners meeting with financial advisors.  

Here are a few of the final images as used in the campaign.  As is more often the case with my advertising clients, we built the shoots so we could take video footage as well as stills.  This was later incorporated into a Business of Life video.

I think the campaign is a powerful example of people- and client-focused marketing that really works.  

College Graduate

 

Industrial business owner

 

Couple in coastal home

 

Five Tips For Better Outdoor Portraits

 

well-dressed motorcycle rider © Brian Fitzgerald

Outdoor environmental portraits offer a blend of human emotion and natural beauty and can elevate a simple portrait into a compelling visual story. Whether you’re a pro photographer looking to refine your craft—or you’re in a position to hire one—understanding the dynamics of outdoor portrait photography is key. Here are five things I try to keep in mind:

 

1. Don’t Fight the Sun (Unless You Know You Can Win)

There’s no way around it: photographing outside in full sun is a big challenge, especially for natural-light photographers. Harsh direct sunlight can cause unflattering shadows, squinting, and overexposure. A classic solution is shooting during the ‘golden hour’ – the time just after sunrise or just before sunset when the light is softer and warmer, which can help to create a magical mood.

Choosing the time of day isn’t always an option, so if you’re planning on doing battle under the blazing noon sun, you’ll have to bring plenty of backup in the form of off-camera flash and reflectors. For example, you might position your subject with their back to the sun, using it as a hair light, and fill in their face with a reflector or flash. You’ll need a firm grasp on balancing ambient and artificial light, but if done correctly, you can create dramatic portraits with impact. 

 

2. Show The Environment

The outdoors provides background options that can complement your subject and tell a deeper story. Storytelling details might also help tell the story of your subject. 

Watch out for distracting elements in the frame that may draw attention away from your subject. Use depth of field to your advantage, blurring out the background to keep focus on your subject when necessary.

 

3. Use Motivated Lighting

Just like in filmmaking, motivated lighting plays a crucial role in photography. The concept refers to lighting that appears to come from a natural source within the scene, like the sun, a lamp, or a fire. This kind of lighting not only looks more natural, but it also helps to tell a story and create a certain mood or atmosphere.

 

4. Create Rapport

Creating a genuine connection with your subject is vital in any kind of portrait photography, but it’s even more crucial outdoors where there are more variables at play. It’s easy to get caught up in your gear, or dealing with changing light and variables like wind, and to forget about connecting with your subject. Good rapport can help your subject feel comfortable and relaxed, leading to more authentic expressions and poses.

 

5. Mix It Up

Finally, add variety to your outdoor portraits by mixing up poses, locations, angles, and focal lengths. You might start with wide, non-portrait lens and then work up to a tight headshot with a portrait-length lens. Have your subject look away from the camera as well as towards it. You’re not just after a well-composed portrait; you’re looking to create a mood.

The key to a successful outdoor portrait shoot is adaptability. The natural environment is ever-changing, and so should your approach. The sun might not always cooperate, and your environment will present unexpected challenges or distractions. But with these five tips in mind you’ll be better prepared to capture stunning outdoor portraits that truly tell a story. 

Master your Content Calendar in 5 Steps

 

 

Welder outdoors
©Brian Fitzgerald

Ready to level up your content game?  Craft a killer content calendar to keep your audience hooked.  Streamline content creation, ensure a steady flow of engaging material, and support your brand’s marketing objectives with these five steps.

  1. Set Goals, Win Big: Nail down your content goals from the get-go. Targeting brand awareness, social media engagement, or website traffic? Your objectives guide your content, and professional photography and videos will make it pop.
  2. Themes and Topics, Front and Center: Jot down themes and topics that resonate with your audience. Align them with your brand, industry, and target interests (yes, we can help with that!). A bit of preparation guarantees a stream of impactful photo and video projects.
  3. Variety is Key.  Mix it up:  Combine evergreen, timely, and promotional content. Showcase your brand’s different facets and keep your audience coming back for more.
  4. Schedule Like a Pro: Map out your content release schedule. Consider the best days, times, and platforms for each post.  Advance planning means you have time for targeted photography and video shoots, ensuring high-quality visual assets to accompany your content. Three planning tools we’ve used here at Fitzgerald Photo—good for individuals and for teams—include Trello, Asana and Google Workspace (formerly G Suite).
  5. Adapt and Thrive: There’s no ‘set it and forget it’.  Review and update your editorial calendar regularly.  Analyze past content, tweak your approach, and plan for new projects. A dynamic calendar helps you stay aligned with your marketing goals while generating demand for the things you do and the ‘stuff’ you sell.

Follow these five steps to create an unbeatable content calendar. Your audience will be captivated, and your well-crafted and thought-out visuals will get the attention your brand deserves.

 

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Show off your brand personality

 

Port Property
How can brands show off their unique personalities?  One way is by showcasing the people who together make the company special. Over the past few years, I’ve been working with Port Property and the creative team at Longfellow Communications to capture personality portraits of their employees.

As an operator of rental and commercial properties in Maine and North Carolina, Port Property’s staff interacts with their clients on a daily basis. They are, essentially, the company brand. When Port Property decided to rebrand a few years ago, they opted for two styles of staff portraits: one, a more traditional headshot portrait and the other that aimed to capture the personality of each person in a unique way. They asked each person to bring some physical item signifiying their answer to the question, “Home is…..”.  Everyone on the team—accountants, property managers and the maintenance crew—took part.

The result is far from the typical corporate portrait. Instead, it reveals real people, with real lives, and gives the company a dynamic and fun vibe.

I had a lot of fun doing this ongoing project and think it’s a simple but impactful way to impart a human touch to a company brand.

Port Property
© Brian Fitzgerald

 

© Brian Fitzgerald

 

© Brian Fitzgerald

 

Visual trends of 2023: Reality and virtual reality

Linda Holtslander
©Brian Fitzgerald

It seems like 2023 has just started, and already visual arts world is evolving at a blistering pace. Whether through impactful imagery or storytelling video, content marketers have to work hard to stay ahead of the curve.

At a time of low institutional trust and with the rise of ai tools, authenticity is critical when it comes to visual content. According to a report from Adweek, audiences now crave genuine and relatable imagery that reflects real-life experiences rather than highly curated and polished content.  Photographer Annie Leibovitz famously said, “A thing that you see in my pictures is that I was not afraid to fall in love with these people.” This quote epitomizes the importance of capturing raw emotions and connections in today’s visual content.  

Another significant trend is the growing demand for immersive experiences. In a recent article from Forbes, virtual and augmented reality technologies are increasingly being used to create visually engaging content. Content marketers should focus on incorporating these cutting-edge technologies into their visual strategy to stay ahead of the curve and provide memorable and immersive experiences for their audiences.

Sustainability is also trending with the visual arts, with both photographers and videographers incorporating eco-friendly practices into their work. This trend reflects a growing global awareness of environmental issues and the desire to create visual content that respects the planet. Content marketers can leverage this trend by showcasing brands’ sustainable efforts through visually compelling narratives and engaging storytelling techniques.

Lastly, the trend of minimalism and simplicity, also referred to as ‘antibranding‘ is growing.   As consumers are bombarded with content daily, the power of striking, minimalistic visuals has become even more apparent. By focusing on clear, concise messaging with strong visuals, content marketers can make a lasting impression on their target audience.

Content marketers should keep a close eye on these visual trends of 2023 to ensure their photography and video content remains relevant and appealing. By embracing authenticity, leveraging immersive technologies, promoting sustainability, and capitalizing on minimalism, they will be better positioned to capture their audience’s attention and drive meaningful engagement.

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Get Real: It’s about people, not brands

Industrial Recycling Worker

The biggest trend in 2022 seems to be the embrace of artificial intelligence (A.I.) tools like ChatGPT, Jasper and MidJourney by content marketers. In an age of deepfake videos and faked resumes, trust is the only thing in short supply.

That’s why authenticity matters more than ever when it comes to social media and content marketing. Winning brands take a people-first approach and who create meaningful connections with their customers and audiences.

What does authenticity mean? It means creating content that reflects your values and tells a story about your brand that resonates, cultivates relationships and fosters loyalty. It means creating visual content that features your real customers, team or audience, rather than opting for stock imagery. After all, people follow people, not brands. Authenticity entails communicating your brand values and cultivating your brand’s unique voice.  It also may include user-generated content and collaboration with influencers who can help you tell your story in authentic ways. Here are a few ways brands might choose to be more authentic and transparent:

  • Lift the curtain: Show what it looks like behind the brand: your process, your culture, your successes and, sometimes, your misses.
  • Tell stories about real people and the impact they and you have had on the world.
  • Use short-form video to cut through the noise and provide answers to customer questions, provide useful information or to educate and inform.
  • Leverage user generated content (but only if allowed, and always give credit).

In a time when people are extremely wary of marketing that is ‘business as usual’, the trend is towards authenticity, engagement and connection. If you want to create impactful, authentic content that will connect with your clients, we’d love to help.