Cut it Out: When Less is More

October 4, 2023 0 Comments read Blog, Creative, Creativity, Inspirational, Mainers at Work

Maine Cops — *Pete Herring, District Game Warden with the Maine Dept. of Inland Fisheries & Wildlife, © Brian Fitzgerald*

My default mode seems set to Acquire: Get more gear, more software, more skills, new stuff. But more isn’t better. It’s often a trap. Over time, the act of acquiring can become the goal itself.

That’s why the skill of subtraction is so important.

Subtractive lighting is critical in portrait photography. Blanket a subject with light, and then step by step, remove or block light to reveal shadow, shape and negative space. Stop when things get interesting. Light makes images possible, but shadow is what gives images definition, mood and impact.

The same concept applies elsewhere in life. Pruning makes plants stronger. Editing is critical for impactful writing. Decluttering homes make it easier to live in them. Cutting away the old and extraneous gives space for other things to grow.

Adding new things to life is fun and essential, but so is regular culling. I try to carve out time regularly, ideally at least twice a year, to evaluate and to subtract things that no longer work for me or are preventing progress on meaningful work. Embrace the process of subtraction by regularly and systematically clearing out the overgrowth in your life. You might be surprised by the things you learn and discover along the way.

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Erica Moody: Forging Art in a Maine Barn

September 26, 2023 0 Comments read Blog, Creativity, Mainers, Mainers at Work, On Location, Personal

*Erica Moody with Elio, © Brian Fitzgerald*

Erica Moody, a metal fabricator and artist, sits in the late-1800s barn that now serves as her workshop in Waldoboro, Maine.

Moody has been working with metal for more than three decades. After years working in Boston, she chose to move to Maine to forge a simpler life—and the handcrafted serving utensils she is increasingly known for. Moody uses traditional metal crafting methods to make spoons, knives and other wares from copper, brass and steel. Her work has been featured in local and national publications, such as Bon Appétit and Saveur.

After years of working with large pieces of metal, her scaled-down workshop—filled with vintage machining tools—is the perfect place to create her one-of-a-kind spoons, coffee scoops, and knives. It’s also attached to her home, built in 1854. “To be close to home, to be able to work right here is everything. It’s why I moved to Maine,” she says.

Creating Spaces is a project that explores the connection between Maine artists and craftsmen and their physical workspaces-—places that are often hallowed grounds of creativity and solitude, far from the public eye or the gallery.

Metal Artist Erica Moody — *© Brian Fitzgerald*

Bridging the Gap

September 12, 2023 0 Comments read Blog, Creative, Inspirational, Photographers, Shop Talk, Tips

In the classic “South Park” episode featuring the Underpants Gnomes, a straightforward but fundamentally flawed business plan is unveiled: Phase 1, collect underpants. Phase 3, reap the profits. This presentation humorously omits a crucial element — Phase 2.

Aspiring artists watching YouTube might hear similar-sounding plans: “Step one, buy this camera; watch this course. Step 3, get clients, fame, and financial freedom.” So simple, anyone can do it.

So why don’t they?

As with the gnomes’ plan, several vital steps are missing. True success as a creative requires identifying and filling these gaps.

For creatives, learning doesn’t follow a neat linear path — mastering one skill thoroughly before progressing to the next. It’s a more chaotic, but rewarding, journey: gain a foundational understanding, move forward, stumble, recognize a gap in knowledge or skill, then return to deepen your understanding. It is an ongoing cycle of growth where mistakes aren’t setbacks but signals, guiding you toward the gaps begging for attention.

The goal isn’t to avoid errors; it’s to engage actively and learn from them. It’s about embracing a dynamic learning process where missteps aren’t failures but opportunities to go deeper.

If you think you’ve addressed the gap but issues persist, you’ve dealt with a surface-level gap but not the true, core gap at the root of your problems. In other words, maybe the issue isn’t that the gnomes don’t know how to make stolen underpants profitable. Maybe the real gap is their decision to venture into the underpants business in the first place.

Gaps are the elusive Phase 2 on the path to genuine, sustainable success as a creative. Look for the gaps and let them lead you in the right direction.

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In the Room Where It Happens

September 5, 2023 0 Comments read Blog, Creativity, Editorial, Mainers, Marketing, Photographers

Boxing Coach — *Coach Bob Russo, Portland Boxing Club. © Brian Fitzgerald*

During my years as a newspaper photo editor, I often invited myself into any meetings I saw that included an editor and writers. Leaning into the doorway I’d ask, “Should I be in here?” Early involvement in story development leads to better visual opportunities, benefitting the story and ultimately, readers.

Images wield unique emotional power. This seems intuitive, and research backs it up. Words are potent, but images go straight for the gut. For evidence of the power of prose, pick up Cormac McCarthy’s All the Pretty Horses. But pair that visceral sort of writing with images that connect, and the impact multiplies.

Engaging in the storytelling process fires me up. There are tactical mountains to climb: the right questions to ask that dig deep into the marrow of the narrative bones of a story.

But you’ve got to be in the room. You’ve got to have a chair and be part of the planning. Even before the story takes shape. Before you know where the story will take you.

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What’s Your Problem?

August 29, 2023 0 Comments read Blog, Marketing, Shop Talk, Storytelling, Video

Clients hire me for all sorts of reasons—often to create content for an ongoing campaign or to make their websites look more appealing. These situations involve parameters that are already set, and my task is to execute consistently with an established look or direction. It’s a valuable service and a useful skill for any visual professional. I’m grateful for that part of my business.

However, when clients ask me to help create a new campaign, a new style, or tell a story about their brand, it’s an entirely different level of creation, involvement, and trust.

Initiating any new visual project involves an exercise that cuts to the heart of things—to establish the story that most needs telling. Once that is done, actually telling the story becomes straightforward. Without this crucial step, it’s impossible to create anything cohesive or interesting.

This is particularly true with video. No one wants to watch a 10-minute video listing a company’s services or products. However, they may watch a video that impacts them, relates to them, or shows them something new. I ask questions like, ‘What is the number one problem you’d like to solve?’ For non-profits, it might be needing more donations. For some companies, it might be brand awareness. For others, it’s to highlight something that truly makes them unique.

I always seize the opportunity to be involved in the process of telling a story and crafting an approach that gets to the heart of what is important. There are plenty of tactical problems to solve when it comes to telling a story. The most important thing is to ask the right questions at the outset to clarify the expected results.

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From Cartoons to Glass: A Creative Maine Journey

August 22, 2023 0 Comments read Blog, Creativity, Editorial, Inspirational, Mainers, Mainers at Work, Portraits, Storytelling

Maine Glassblower David Jacobson — David Jacobson, Glassblower, Belfast, Maine. © Brian Fitzgerald

David Jacobson was a freshman majoring in telecommunications at Kent State University in Ohio when he happened upon an outdoor glassblowing demonstration. “I knew at that moment that was something I needed to do,” he said.

It took a few years—and a few colleges—but Jacobson did end up studying for an MFA in glassblowing. He also became a professional editorial cartoonist for a Gannett newspaper in New York, where he is from, spending his career cartooning for various publications and with a full-time syndicated cartoon with United Media. Still, he found himself taking more glassblowing classes on the side. “Things were going well there. Yet it turned out that my cartooning supported my glass habit,” said Jacobson.

By 2003, Jacobson’s glass art was selling in galleries. He relocated to Montville, Maine that same year and did what Mainers do: cobbled together an income, by running a glass studio and a house-painting business.

He rebuilt his 200-year-old barn into a glass studio. “There was a lot of hard work, a lot of doubt, and a lot of moments thinking, ‘I’m the biggest idiot in the world.’ But the passion was always there and fortunately, the talent was always there too. I just kept meeting the right people and kept saying yes.”

Saying yes is what led Jacobson to co-found a studio with artist Carmi Katsir as part of the Waterfall Arts in Belfast. They built out the studio using much of Jacobson’s equipment from his old studio, adapting it to run off of vegetable oil and electricity—one of just a handful in the US. Now, Jacobson produces his own work and, together with Katsir and others, teaches hot glass classes to the public and to Belfast high school students.

David Jacobson, Glassblower, Belfast, Maine. © Brian Fitzgerald

Of the studio, owned by Waterfall Arts, Jacobson says that he’s grateful. “It allows me to do work that makes me the happiest I’ve ever been.”

As a creative business owner, Jacobson was used to being a lone wolf but is excited by the community aspect of the Waterfall Arts Glassworks. “One of the greatest assets of glassblowing is that it is community-oriented. People are trained to work with someone. So to come into this community situation is thrilling. It’s affected my work in that it’s given me great enthusiasm to try new things,” Jacobson said.

“It’s beyond any kind of vision that I ever had.”

David Jacobson, Belfast, Maine ©Brian Fitzgerald

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Find out more about the Waterfall Arts Glassworks or to sign up for a class at the only public-access glassblowing studio in Maine.

Creating Spaces is a project that explores the connection between Maine artists and craftsmen and their physical workspaces—places that are often hallowed grounds of creativity and solitude, far from the public eye or the gallery.

Elevate Your Marketing with Aerials This Fall

August 15, 2023 0 Comments read Blog, Drone, Industrial, Marketing, On Location, Showcase, Video

power plant aerial — *Waste-To-Energy Power Generating Facility, ecomaine. © Brian Fitzgerald*

It’s incredible just how a small change in perspective can transform your view of the world.
Since early 2021, Fitzgerald Photo has operated commercial drones, offering aerial photography and video services for our clients. The elevated view shows familiar cities and landscapes in a new light, capturing details and scale often missed at ground level.

Summer is a great time to capture aerials, and we’ve been busy capturing imagery for many of our clients. Autumn offers unique opportunities for aerial imagery as well. Between the dramatic light and the fall foliage, it’s my favorite time of year to be photographing with a drone.

Safety and professionalism underpin all our operations. As an FAA certified pilot, I ensure our flights meet all regulatory standards. Our FAA certification has allowed us to secure permission to operate even in highly restricted zones, including near busy urban airports. We’re also commercially insured to further protect our clients.

If your business is considering commercial drone photography this fall, let us know how we can help create a plan that works for your specific needs and budget.

*Spring Point Ledge Lighthouse, South Portland, ME. © Brian Fitzgerald*

The Soul of Work: Unveiling Authentic Brand Culture

August 1, 2023 0 Comments read Blog, Business, Marketing, Shop Talk, Storytelling

I’m not just a location portrait photographer. I’m a storyteller who crafts narratives that blend stills and motion. My interest lies somewhere even deeper: capturing the culture of work, the heart and soul that beats within every office, workshop, or studio.

It’s about more than just taking pictures. It’s about showing how people work in their environment, and revealing their authentic energy. Pulling back the curtain. Peering into the hidden machinery within, and revealing how the work gets done. That’s where the magic happens.

I thrive on telling the story of the ‘real’ company. No staged smiles. I’m talking about the laughter, the teamwork, the small moments that make a workplace come alive. The behind-the-scenes connections that feel real because they are real.

Brand image isn’t just about words or colors on a website. It’s far more profound and yet as simple as the feeling you get when you walk through the doors.

When you think about your brand, remember this: It’s more than a logo or a tagline. It’s a living, breathing entity. Don’t be afraid to show the world your company’s authentic personality.

A Tradition Forged in Iron

July 25, 2023 0 Comments read Blog, Client Work, Creativity, Industrial, Mainers at Work, On Location, Projects, Video

The artists and craftsmen who call Maine home share a cultural heritage with those who have gone before them. This link to the past is epitomized by Sam Smith, an aptly-named blacksmith who operates several forges across the state as guildmaster of the Maine Blacksmith’s Guild.

Smith and the guild use and teach 19th-century techniques and practices and have an active apprenticeship program. Smith also teaches and works his trade in Germany and Brazil for months each year.

“Preserving the skill set of working iron by hand and not allowing machines to do the work is my mission,” says Smith.

I spent time with Smith last year as part of a larger project on Maine craftsmen and artists and am happy to be able to show it here. Smith was crafting a Brazilian Churrasco BBQ knife with a handle made from Peroba wood reclaimed from a 120-year-old home.

*Brazilian Churrasco Knife, © Sam Smith*

Rituals That Preserve Energy and Creativity

July 18, 2023 0 Comments read Blog, Creativity, Education, On Location, Shop Talk, Tips, Tools

With years of commercial and editorial photography under my belt, I’ve learned that the devil is truly in the details. Never mind the big stuff, like bustling locations or fickle weather. It’s the little things that make or break a shoot. Like the old proverb goes, “for want of a nail, the kingdom was lost”, small errors can lead to big problems.

Photographers and videographers juggle a lot. From equipment to location details, timing to names—keeping track of it all is a Herculean task. That’s why experienced pros systemize their workflows to preempt surprises and minimize errors.

My pre- and post-shoot rituals are a must. Sure, they’re mundane and time-consuming, but not skipping them is a lesson I’ve learned the hard way. I always kick-off each location shoot with a gear checklist. Once packed, I tick off each item once more lest I wind up forgetting a digital card or battery. Post-shoot, the list doubles up to check off used items and note gear needing servicing.

My other post-shoot ritual is a comprehensive review—think of a military-style After-Action Review. This step is vital to noting both wins and areas for improvement. Only then can I truly learn and progress. This entire process adds about an hour, but it’s saved me ample headaches and led to constant refinement of my processes.

Over the years, I’ve used everything from journals and paper checklists to Evernote templates and now, Notion. The tech isn’t important—consistency is.

Challenge yourself to identify places in your workflow where you can add checklists and simple procedures that will free you up to focus on your creative (and more valuable) work.

Shoot Post-Mortem by Brian Fitzgerald

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